Topic
Tag: brand campaigns
24 stories
Cafe Coffee Day: the ad that sold A lot can happen over coffee
How Café Coffee Day's 'A lot can happen over coffee' turned a beverage into India's default setting for first dates and long conversations.
Closeup Kya Aap Closeup Karte Hain Ad Watch
How Closeup's 'Kya Aap Closeup Karte Hain?' repositioned toothpaste from oral health to a confidence and romance ritual that Indian youth still remember.
International Coffee Day: Nostalgia, Wit and Banking Metaphors
Indian brands used nostalgia, product metaphors and visual wit to make International Coffee Day their own. Here are the campaign routes marketers can reuse.
Amul Macho’s Yeh To Bada Toing Hai: Innuendo That Sold
Amul Macho's Yeh To Bada Toing Hai used a suggestive catchphrase to make men's innerwear a national talking point and a lasting ad lesson.
D&AD: Constraint-led creativity surges in 2026 work
D&AD's Annual 2026 finds constraint-driven creativity has exploded across 50,000 entries from 89 countries, with community listening rising as a prerequisite.
World Tourism Day 2026: How product-led creative won the day
From Goldmedal's DDLJ callback to RedBus's birth-month game, a look at how brands made World Tourism Day 2026 work harder for their products.
BharathCloud, ibentos Team Up for AI Marketing Tech
India's BharathCloud will use ibentos HYPE to create and scale on-brand campaigns, with plans to explore AI-led event experiences for customers.
JSW Group’s Tere Sang Bharat anthem backs Team India
JSW Group and Ogilvy India launch Tere Sang Bharat, a Team India anthem for the 2026 Asian Games, built on the Rukna Nahin Hai…
Volvo Trucks’ Epic Split: The B2B Ad That Went Global
In 2013, Volvo Trucks and Forsman & Bodenfors turned a steering demo into a global cultural moment. Here's the story of The Epic Split.
Mercedes-Benz Takes 140 Years. 140 Places. Journey Across India
Mercedes-Benz brings its global 140 Years. 140 Places. expedition to India with BBDO India, sending three S-Class cars across diverse routes.
Ganesh Chaturthi 2026: Brands Turn Tradition Into Campaigns
From Paper Boat's nostalgia to Blinkit and Domino's GPS tributes, a look at how brands celebrated Ganesh Chaturthi 2026 with distinctive ideas.
Ganesh Chaturthi 2026: Brands Tap Tradition, Tech and Green Ideas
From plantable Seed Ganesha idols to AI-led family moments, here is how brands are aligning with Ganesh Chaturthi rituals, sustainability and home.