Topic
Tag: brand campaigns
24 stories
Sabhyata’s Diwali ad calls out ‘families only’ rental bias
Sabhyata's Ghar Aayi Lakshmi uses Diwali's welcome to question a rental-market rule single working women face in urban India.
Halloween 2026: 500+ creators turned horror into brand play
From Flipkart Minutes' order-tracking horror series to Candyman's desi ghosts, 2026 Halloween campaigns used culture, data and creators to engage India.
Home Credit India’s Diwali film flips the parent-child script
Home Credit India's Diwali film follows a son whose parents visit his Mumbai life, making financing an emotional, not transactional, beat.
Ramayana box office fuels Diwali ad rush with ₹2,000-crore pitch
Diwali 2026 campaigns span home prep, gifting and pet safety, while Ramayana: Part 1 becomes a ₹2,000-crore cinema advertising pitch.
Durga Puja 2026: brands trade festive ads for purpose-led stories
From Sonagachi women co-creating an idol to inhaler checks at pandals, a look at how brands used Bengal's biggest festival for culture-led storytelling.
Durga Puja OOH ad spends rise up to 30% in 2026
Durga Puja OOH spending is up 25-30% in 2026 as brands shift to large-format billboards, pandal gates and digital screens across Kolkata.
Ashley Luxe bets on 12 Teddy Swims videos and a CMO twist
Ashley names Teddy Swims its first Chief Mood Officer as FlyteVu launches a 12-video Ashley Luxe campaign spanning paid, organic and in-store.
Diwali 2026 campaigns: gold, EVs, sweets and 40% off desks
A daily gold coin, a bumper car, family EV stories and Awfis's 40% workspace discount headline this Diwali campaign roundup.
Milton’s Diwali Push Sells the Gift of Really Knowing Someone
Milton ties its festive gift sets to the insight behind thoughtful gifting, turning observation of loved ones into a campaign for Diwali and Karwa…
Four films anchor Men of Platinum’s character campaign
Platinum Guild International India launches a four-film Men of Platinum festive campaign featuring Rohit Sharma and Anirudh Ravichander on character.
Festive adex tops ₹60,000 cr as East gets cultural
Regional festivals in East and North-East India are reshaping festive marketing, with ₹60,000 cr-plus adex, local culture and participation-led campaigns.
How Burger King’s Subservient Chicken Rewired Viral Marketing
In 2004, Burger King and Crispin Porter + Bogusky turned a man in a chicken suit into one of the first true interactive viral…