Topic
Tag: Brand Marketing
26 stories
Swiggy unifies brand and performance, lifts recall by 6 points
Swiggy merged its brand and performance teams after recall went flat for over six quarters. The move lifted Gen Z recall by 6 points…
Great Place To Work India names 20-yr PwC leader Mousumi CMO
Great Place To Work India has named Mousumi Halder Ghosh as chief brand and marketing officer. The PwC veteran brings 20+ years of communications…
Diageo India elevates Mohit Cherian to VP Customer Marketing
Diageo India promotes Mohit Cherian to Vice President – Customer Marketing after brand roles on Royal Challenge and McDowell's No.1.
Groww appoints Santosh Hegde as Head of Growth
Groww names Santosh Hegde as Head of Growth, handing him a full-funnel mandate across acquisition, brand, content, distribution and engagement.
CTV Ads: Why Views Don’t Prove Anyone Is Watching
Views don’t equal attention. A low-view Paradise clip drew 5X more attention than a top YouTube video—and conversions rose with attention.
Sony’s Mary Yee on Marketing From an Accountant’s Playbook
Sony's Mary Yee on using financial literacy, analytics and one master brand to lead global marketing at PlayStation worldwide.
How Carter’s Balances 161 Years of Heritage With Gen Z Appeal
At Brandweek 2026, Carter’s and Zappi leaders shared how consumer data, vintage revivals and Gen Z insights keep a legacy brand fresh.
EssilorLuxottica Names Ashwin Uppal Marketing Head, Greater India
Ashwin Uppal joins EssilorLuxottica as Head of Marketing, Greater India after stints at RMZ, Reckitt, L'Oréal and Jio. Here's what the move signals.
Abheet Singh Bagga Exits SuperYou to Co-Found ENRJI
Abheet Singh Bagga leaves SuperYou to co-found ENRJI with fitness creator Chirag Barjatya, targeting India’s functional energy candy market.
Inside Wikipedia’s Fight Against Answer Engine Invisibility
Wikipedia is cited by ChatGPT more than almost any source, yet human visits are falling. Its 25th-anniversary push aims to turn AI visibility into…
Inside Crocs’ TikTok Shop Playbook for $52 Million in Sales
Crocs turned TikTok Shop experimentation into $52.4 million in sales and a Seller of the Year win. Here’s what marketers can learn.
Nestlé India’s Nescafé AI Cover Shortens Creative Path
A LinkedIn post by Nestlé India's Manish Tiwary shows how generative AI is compressing the distance between marketing ideas and creative execution.