Topic
Tag: Brand Marketing
26 stories
Gap’s Give Your Gift ad returns with Jackson 5’s I’ll Be There
Gap brings back its “Give Your Gift” holiday choir for a third year, covering Jackson 5’s “I’ll Be There” with three US vocal groups.
Starbucks India Names Mitali Maheshwari Product & Marketing Director
Tata Starbucks promotes Mitali Maheshwari, a former Red Bull brand head, to lead product and marketing as India's café market heats up.
Tata Starbucks Elevates Mitali Maheshwari to Product & Marketing
Tata Starbucks India promotes Mitali Maheshwari to Director – Product & Marketing, signalling a bigger bet on product-led, regionally relevant brand growth.
India’s Top 100 Consumer Tech Marketing Trailblazers 2026
Indian Startup Times releases its Top 100 Consumer Tech Marketing Trailblazers: Edition 2026, mapping leaders across brand, growth, retail and product marketing.
Diageo India Q2 ad spend jumps 57% to ₹378 crore
Diageo India lifted quarterly ad and promotion spend nearly 57% to ₹378 crore as festive campaigns ramped up, even as margins narrowed.
Vineet Sharma exits AB InBev India after 10+ years
Vineet Sharma departs AB InBev India after 10+ years leading brand strategy, campaigns and Budweiser. His next move is yet to be announced.
Coursera appoints Amy Weisenbach as chief marketing officer
The former New York Times CMO starts at Coursera on November 30 as the edtech platform prepares to unite Coursera and Udemy.
Pranjal Satav moves from Zomato to Blinkit growth role
Pranjal Satav joins Blinkit as Growth & Marketing Manager from Zomato, bringing city-level campaigns, creators and in-app work.
PUMA India names Deven Deshpande sports marketing lead
PUMA India has moved Deven Deshpande from social and influencer marketing to lead sports marketing. A look at his commerce-heavy CV and why it…
Why 2x Better Creative Can’t Beat 100x Greater Reach
Angela Voss and Dale Harrison argue that broad, consistent reach—not cleverer ads—builds market share, and share how to buy TV and CTV without waste.
Mastercard’s 6,000-campaign lesson on marketing ROI
ETBrandEquity and Mastercard gathered BFSI leaders on balancing performance spend and brand ROI. Key figures: 6,000 campaigns, a 60:40 split.
India Basketball League names Abhishek Iyer as CMO
Former FanCode brand marketing head Abhishek Iyer will lead league marketing at ACG Sports and IBL, with a brief to build fandom and culture.