Topic
Tag: Brand Marketing
5 stories
Inside Wikipedia’s Fight Against Answer Engine Invisibility
Wikipedia is cited by ChatGPT more than almost any source, yet human visits are falling. Its 25th-anniversary push aims to turn AI visibility into…
Inside Crocs’ TikTok Shop Playbook for $52 Million in Sales
Crocs turned TikTok Shop experimentation into $52.4 million in sales and a Seller of the Year win. Here’s what marketers can learn.
Nestlé India’s Nescafé AI Cover Shortens Creative Path
A LinkedIn post by Nestlé India's Manish Tiwary shows how generative AI is compressing the distance between marketing ideas and creative execution.
Samsung’s US Marketing Chief Moves to Boston Beer as CMO
Allison Stransky leaves Samsung US to become Boston Beer's CMO on Oct 12, inheriting soft Truly demand, Twisted Tea rivals and a $20M media…
Samsung Takes Galaxy Z Fold8 to Six Global Landmarks in DOOH Push
Samsung's 'Welcome to Foldables' outdoor campaign for the Galaxy Z Fold8 lights up Gwanghwamun, Shibuya, Piccadilly Circus and more. Here's why DOOH is back.