Topic
Tag: Brand Safety
22 stories
Meta’s Oct. 30 AI Ad Rule Puts Risk on Brands
Meta's updated terms make advertisers liable for AI ad changes, even when Meta opts them in. Bookshop.org pulled an ad after an unwanted AI…
LLM Ads Are Here: What ChatGPT’s Split Model Means for Marketers
OpenAI has split ChatGPT's organic chat and its ad engine into separate models, giving brands new control over where ads appear in AI conversations.
Brand Safety for Kids: Put Experience First, Logo Second
KidZania says child-facing brand safety should start with what the child gains, not where the ad appears—and offers a three-question screen and a logo-removal…
Burger King ends Yoo Hae-jin ad after two weeks
Burger King's Yoo Hae-jin truffle Whopper push wraps two weeks after launch amid boycott calls, putting the talent-risk playbook back in focus.
TikTok’s Ad Network: Nearly 400,000 Apps, Buyers Want Proof
TikTok's global ad network now extends campaigns to nearly 400,000 apps, but buyers say incremental reach and brand safety will decide budgets.
ChatGPT Ads Hit 15.3% Lower CPA in Weight Watchers Test
DoubleVerify adds ChatGPT Ads to attribution and starts a brand-suitability pilot; Weight Watchers reports a 15.3% lower CPA.
Novig credits Sydney Sweeney ad for 218% depositor jump
Novig says its 'Just Sports' campaign starring Sydney Sweeney lifted first-time depositors 218 percent around the launch, even as athletes pushed back.
What 714 Suppression Campaigns Show About Negative Results
An analysis of 714 suppression campaigns finds starting rank and top-10 placements matter more than volume, and Page 2 may not hide results from…
A Four-Pillar AI Governance Framework for Marketing
A practical framework for marketing leaders to manage AI privacy, copyright and human oversight risks with cross-functional governance.
Converse, Oxford United and Ed Sheeran: Apology Tours Go Too Far
Why accidental marketing missteps are turning into public confessions—and how brand teams can separate a correction from a real apology.
Converse’s Global Ad Rollout Exposes Approval Breakdowns
Two Converse ads in 11 days raised racially charged concerns, showing how global-local campaign processes create brand risk—and how to fix it.
Converse Pulls Ads After Lynching Imagery Backlash
Converse apologized and removed a Chuck 70 X ad featuring aespa’s Karina after viewers said the spotlight and styling evoked a Klan hood and…