Topic
Tag: Brand Safety
9 stories
Ad Verification Must Move From Receipts to Pre-Bid Intelligence
Advertisers are moving beyond viewability and fraud checks. Peer39’s Adloox deal points to pre-bid media intelligence that improves buying decisions.
Why Surrogate Advertising Still Pays in India
Pan masala's ₹48,000-crore market, higher celebrity fees and modest penalties create a favourable risk-reward ratio for surrogate advertising despite regulatory scrutiny.
IAB Creatorfronts: CFO Buy-In Needs Better Creator Infrastructure
At the first IAB Creatorfronts, platforms and brands admitted that inconsistent measurement, view definitions, and pricing keep CFOs from scaling creator budgets.
Delhi HC to Rule Monday on Vimal Elaichi Actor Notices
PB Agro contests Maharashtra FDA notices sent to Shah Rukh Khan, Ajay Devgn and Tiger Shroff over alleged surrogate promotion. Delhi HC rules Monday.
US Open Creator Backlash: Etiquette Lessons for Brand Marketers
Why the USTA's expanded creator program sparked fan anger—and what marketing teams can learn about briefing, fit, and keeping the game the hero.
Texas Judge Rules TikTok Misled Users on Child Safety Feature
A Texas judge has found TikTok violated consumer protection law by misleading users about its Restricted Mode and child content filters.
India Today TV’s Iran Exclusive: A Media Strategy Case Study
India Today TV aired a world-exclusive interview with Iran's President Masoud Pezeshkian, putting geopolitics, energy and trade in prime time.
Suno’s v6 AI Music Models Are Trained on Licensed Music
Suno has launched v6, an AI music model family it says was trained on licensed catalogues from Warner, BMG and Believe, as copyright lawsuits…
News Networks Plan Wall-to-Wall 9/11 25th Anniversary Coverage
CBS, CNN, NBC, Fox News and more are staging live 9/11 anniversary specials from New York, Washington and Shanksville. What it means for media…