Topic
Tag: Brand storytelling
27 stories
Jio Story: The Psychology of a Shared Data Memory
Shared memories do the work of a media channel: they carry emotion, get retold, and give a brand a small place in the story.
Secret Alchemist’s 50ml perfume line bets on Indian origins
Secret Alchemist’s Diwali campaign for Signature, with co-founder Samantha Ruth Prabhu, reframes Indian botanicals as modern fragrance in a 50ml format.
How Asian Paints’ Har Ghar Kuch Kehta Hai Changed Indian Ads
How a 2002 Asian Paints film made home an emotional promise, changed paint advertising in India, and still frames the brand's storytelling today.
The Shared Memory Cue Behind Jio’s First Video Call Home
Shared memories like Jio's first video call home work because a common trigger meets a personal face. Here's how brands can build on them.
Tixel’s first major campaign: 72% resell when life intervenes
Tixel's first integrated campaign uses a giant-squid odyssey to dramatise why 72% of Aussie fans resell tickets: life got in the way.
Jio Story: A Morning Chai, a Night Map, and the Data in Between
At the chai stall, in the study group, on the road trip, data disappears into daily habit. A Jio Story for marketers on ambient…
The Psychology of a Shared Memory: Jio’s First Video Call Home
How one ordinary moment became collective nostalgia—and why marketers can build on shared memories without turning them into ads.
Welspun’s ‘Itna Drama Kyun?’ Campaign Stars Vidya Balan
Welspun has launched a two-film humour campaign with Vidya Balan, turning everyday towel and bedsheet frustrations into cinematic drama.
AuraCam’s Navratri film gives camphor a contemporary spin
AuraCam's new digital film, Shubh Shuruat, reframes familiar Navratri camphor rituals for a modern audience and marks an auspicious start to the festival.
Why India’s First Video Call Home Became a Shared Jio Memory
Shared memories turn a data launch into collective nostalgia. Here's why the first video call home still works for Indian brands.
Why Brands Build on Shared Memories Like Jio’s 2016 Moment
The first video call home became a collective memory. Here's the psychology behind that shared moment and why brands build on it.
Krispy Kreme targets Gen Z with #ThisOneStays festive film
Krispy Kreme uses a camera-roll creative in #ThisOneStays, positioning its chocolate doughnuts in Gen Z's small festive rituals.