Topic
Tag: Brand storytelling
27 stories
Sangeetha.com and tgthr. Turn 30-Minute Delivery Into Drama
Sangeetha.com and tgthr. put the festive smartphone ad at the customer's doorstep, where four short films make a 30-minute delivery promise felt.
Kalyan Jewellers Navratri Film Frames Shakti as Family Strength
Kalyan Jewellers' Navratri film follows women through diya-lit rituals, jewellery moments and garba, selling tradition instead of the showroom.
Google Reunion: The 2013 ad that made search feel human
How a 2013 Google India film turned a Partition-separated friendship into a Search story that still shapes India-first tech advertising.
Sony Bravia Balls: the ad that made colour the product
How Fallon London turned 250,000 bouncing balls into a global TV launch for Sony Bravia in 2005—and made colour the product.
Fast&Up turns Asian Games athletes into a Fuel Forward story
Fast&Up's Fuel Forward campaign turns six Indian athletes' Asian Games journeys into a story of preparation, recovery and momentum. Here's the marketing lens.
Twamev and Orry bring self-expression to wedding wear
Twamev’s ‘Truly You’ campaign with Orry turned a Jaipur wedding celebration into the launch pad for a new occasionwear collection.
Fast&Up turns its chevron into a Fuel Forward Asian Games story
Fast&Up's Fuel Forward campaign turns its chevron logo into a story of momentum, backing six Indian athletes at the Asian Games across four sports.
John Lewis Monty the Penguin: The Ad That Changed Christmas Ads
How John Lewis and Adam&EveDDB turned a boy and his toy penguin into a cultural event, a sales driver and the benchmark for Christmas…
How Apple’s 1984 Super Bowl ad created the launch film
The film that turned a Super Bowl slot into a cultural event, launched the Macintosh and changed how tech brands tell stories.
Behind The Gloves launches boxing’s mythical 7th punch
Behind The Gloves and Brothers & Sisters have launched 'The 7th Punch', a purpose-led campaign building to a 2027 charity boxing event.
Air India Evolves Brand Platform With Vaibhav Sooryavanshi Film
Air India and McCann shift their 'There is an Air About India' platform to a community-first story featuring cricketer Vaibhav Sooryavanshi.
Boomerang Collaborations Wins VinFast India PR Mandate
Boomerang Collaborations, with Velocity Fintrust, will handle PR and media communications for VinFast India as the electric vehicle brand grows.