Topic
Tag: Campaign Strategy
28 stories
Dentsu X: Connected Campaigns Beat Media Fragmentation
Bruce Williams, CEO of Dentsu X North America, says brands must move from siloed experience planning to 'experience platforming' to unite data and media.
Farah Khan Fine Jewellery Casts 7 Family Men in New Campaign
Farah Khan Fine Jewellery's The Miracle Man casts seven family members, aged 15 to over 50, replacing models with real bonds and individual style.
BIG FM invents a political party to launch its morning show
BIG FM invented the Entertainment Janta Party and named RJ Rohan 'Delhi Ka Entertainment Minister' to launch its new morning show BIG MORNINGS.
Everytown launches $3M ad push to flip Arizona legislature
Everytown for Gun Safety is spending $3 million on digital and streaming ads in Arizona and four other states, with the goal of flipping…
AGE20’S puts 70:30 Skin First pact on Seoul billboards
The K-beauty brand is mapping Seoul commutes to put its new Skin First Hidden Prep Foundation Pact and ambassador Rei in front of women…
OpenAI’s ChatGPT campaign debuts Hindi voices Neer and Leher
OpenAI's festive ChatGPT campaign introduces Hindi voices Neer and Leher through a small-town family story, marking a deeper local-language AI push in India.
Data Saver, Binger, Hotspot Hero, Reel Royalty: A Field Guide
A marketer's field guide to the four data habits India built after 2016—what each one signals for campaigns, creative and daily screen time.
Moomoo’s NYC Transit Takeover Targets 81.4M Impressions
Moomoo's NYC out-of-home push spans 570 MTA and 260 PATH train cars, aiming for 81.4 million impressions around Q2 earnings season.
Fast&Up turns Asian Games athletes into a Fuel Forward story
Fast&Up's Fuel Forward campaign turns six Indian athletes' Asian Games journeys into a story of preparation, recovery and momentum. Here's the marketing lens.
How Mountain Dew’s Dar Ke Aage Jeet Hai Sold Courage
How PepsiCo turned a Hindi tagline—Dar Ke Aage Jeet Hai—into a two-decade brand idea for Indian youth, and what marketers can still learn from…
SKINN taps Ayushmann and Sobhita for everyday fragrance campaign
SKINN – House of Titan names Ayushmann Khurrana and Sobhita Dhulipala as brand ambassadors and launches a campaign to make fragrance a daily ritual.
Josy Paul on why creatives should stay lovers, not experts
At AdTalks Chennai, BBDO India CCO Josy Paul explained why creatives should stay lovers, not experts, and how campaigns like Share the Load stay…