Topic
Tag: Campaign Strategy
28 stories
Nutrafol Be An After Reframes Hair Growth at the Emmys
Nutrafol's Emmy-week Be An After campaign reframes before-and-after hair ads around the emotional decision to start a wellness journey.
ZocDoc Campaign Puts Provider Fit Ahead of Speed
ZocDoc's first campaign under CMO Brian Irving positions booking as a match between patient needs and the right provider, not just speed.
Laxmi Dental’s Madhuri Dixit ads push informed crown choices
Laxmi Dental’s new films feature Madhuri Dixit urging families to replace ‘whatever’ with informed decisions about Illusion Zirconia crowns.
Attack Ad Uses Rival’s Own Words as 2026 Ad Spend Hits $10.8bn
A North Carolina Senate attack ad built entirely from a rival's old quotes shows how archival footage, fact-checks and record ad spend are shaping…