Topic
Tag: Campaign Strategy
28 stories
Axis Bank’s ‘open’ campaign shifts from features to habit
Axis Bank's seven-film 'open ki aadat pad jaayegi' push uses everyday settings to show how digital banking convenience raises customer expectations.
Stayfree Puts Sons at the Centre of Period Conversations
Stayfree's Daughter's Day digital film extends #BetaStayfreeLeAana by showing how boys can help normalise periods at home and among friends.
ColorPlus Taps Abhay Deol for AW26 Live the Pause Campaign
ColorPlus launches its Autumn Winter 2026 campaign with Abhay Deol and puts corduroy at the centre of a message about slowing down.
BrewDog Kicks Off Tilray Era with Under New Ownership
BrewDog's first major campaign under Tilray Brands pairs provocative creative with retail and on-trade promotions. Here's what marketers should watch.
Canva’s India Campaign Pairs Farah Khan, Raghu Ram, Lewis
Canva's biggest India campaign yet brings Farah Khan, Raghu Ram and Terence Lewis together to show how AI tools close the idea-to-execution gap.
How Krea8 Turned Brand Doubt Into a Day-One Smartphone Sell-Out
Krea8’s Lava Virat campaign on Flipkart made consumer hesitation the creative hook—and the phone sold out on the first day, the agency says.
Interio by Godrej’s UPMODS Campaign Puts Personalisation First
Interio by Godrej's UPMODS film turns a family sofa debate into a lesson in personalisation, backed by 1,750+ possible configurations.
AI Actress Tilly Norwood’s Press Tour Hits Language Glitch
Particle6 Group's AI actress faced awkward interview moments, including switching to Chinese, raising questions about AI-led press campaigns.
Embassy Origins picks Natural Intelligence over AI
Embassy Developments flips real estate advertising by putting brand philosophy before the project, contrasting AI with nature-led, biophilic design.
Embassy Origins Launches Natural Intelligence Campaign
Embassy Developments flips real estate marketing with a nature-led campaign and immersive Discovery Centre for Embassy Origins in North Bengaluru.
WARC: 45% of Top Creative Ideas Win Effectiveness Awards
WARC's fifth Health of Creativity report finds 45% of highly awarded creative ideas also earn effectiveness recognition, up from 44% last year.
Patrick Dempsey In Guardant Health Colorectal Screening Push
Guardant Health enlists Patrick Dempsey for a national campaign urging adults 45-plus to screen for colorectal cancer with its Shield blood test.