Topic
Tag: campaign
35 stories
Mia by Tanishq redefines the engagement ring as self-choice
Mia by Tanishq's new film with Aneet Padda flips the engagement ring into a symbol of self-purchase and everyday celebration.
SunRice Protein+ puts 10g protein in every serve
SunRice extends its SunRice, Baby! jingle into an Australian-first protein rice with 10g per serve, via Bastion's integrated campaign.
OPPO F35’s 50MP group selfie ad stars Bobby Deol
OPPO India's F35 campaign pairs Bobby Deol and Divyenndu Sharma with a 50MP ultra-wide camera to sell group selfie togetherness.
Sachin Tendulkar Joins OpenAI to Spotlight Everyday AI
OpenAI has signed a multi-year partnership with cricket legend Sachin Tendulkar to show how Indians can use ChatGPT every day.
Bayer’s Alka-Seltzer launches ‘Alka Meets Alka’ with Alka Yagnik
Bayer Consumer Health pairs playback legend Alka Yagnik with Alka-Seltzer in a name-led digital campaign to build recall in India’s antacid market.
Welspun QuikDry Makes Quick-Drying Visible in 3-City OOH
MOMS Outdoor turned monsoon realities in Mumbai, Delhi and Bengaluru into tactile OOH proof for Welspun QuikDry Towels' quick-drying benefit.
Ray-Ban Names Ranveer Singh as First India Brand Ambassador
Ray-Ban appoints actor Ranveer Singh as its first-ever brand ambassador for India, fronting classic eyewear and Ray-Ban Meta smart glasses under a new campaign.
MTR Foods Turns Festive Sweets Into a Language of Its Own
MTR Foods reframes festive mithai as an emotional vocabulary with a book, film and wider sweets range—plus lessons for cultural marketing.
Freedom Enlists Rahul Dravid for Heart-Health Oil Campaign
Freedom Healthy Cooking Oils has launched Freedom Dil Ki Baat with Rahul Dravid to turn cholesterol awareness into a simple kitchen choice.
Twamev and Orry bring self-expression to wedding wear
Twamev’s ‘Truly You’ campaign with Orry turned a Jaipur wedding celebration into the launch pad for a new occasionwear collection.
HSBC Mutual Fund’s #StayDiSIPlined Campaign Pushes SIP Discipline
HSBC Mutual Fund uses humour and behavioural insight in #StayDiSIPlined to keep millennial and Gen Z investors consistent with SIPs across market cycles.
Tata Motors CV unveils Mr Surak Shah mascot for Suraksha AMC
Tata Motors Commercial Vehicles has introduced Mr Surak Shah, a bobblehead mascot, to front its Suraksha AMC campaign across social media.