Topic
Tag: campaign
35 stories
Nykaa turns a warehouse heist into a beauty discovery pitch
Nykaa's 'New At Nykaa' campaign casts Rakhi Sawant in a playful warehouse heist to spotlight new beauty launches on its platform.
Sony Sports taps Pankaj Tripathi to hype India-Brazil clash
Sony Sports Network taps Pankaj Tripathi for a multi-language campaign around India's Panama, Brazil and Uruguay fixtures.
Credit Karma Dances Into Gen Z’s Money Confidence
Credit Karma's largest campaign yet uses dance, Gen Z insight and an emotional pivot to sell financial confidence, not just credit scores.
Beats 360: Kendall Jenner Stars in Custom Headphones Push
Beats 360 debuts swappable ear cushions and a surreal campaign with Kendall Jenner playing every role. Here's what marketers should know.
Vitalife Targets Modern Chaos in New Home-Cooked Food Push
Gokul Agro's Vitalife shifts from oil attributes to behaviour, using new regional films and a Home-Cooked Food Index to promote home cooking.
Flipkart Turns Kolkata’s BBD Bagh Buses Into Big Billion Days
Flipkart uses Kolkata's BBD Bagh bus culture, QR-coded tickets and a conductor-led film to make Big Billion Days locally relevant.
Chase Taps Drew Barrymore and Kevin Hart for Scream Spoof
Chase puts a comedic Scream twist on cash back rewards with Drew Barrymore and Kevin Hart, tapping 1990s nostalgia as Halloween season begins.
Philips ‘Airfryer Matlab Philips’ Builds Category Ownership
Philips launches 'Airfryer Matlab Philips' with Sushmita Sen, leveraging over a decade of airfryer leadership ahead of the festive season.
Hershey’s India Finds Comfort in Everyday Chaos
Hershey’s India and TBWA\Lintas have launched a Hinglish-led brand platform that turns daily setbacks into chocolate moments across TV, digital and OOH.
MTR Foods and Social Panga Bring Regional Podi Legacy to Life
MTR Foods and Social Panga have launched Telugu and Kannada films that celebrate podi and pudi traditions in Andhra Pradesh and North Karnataka.
Pulsar Marks 25 Years With a Sequel to Its Iconic 2001 Ad
Ogilvy and Bajaj Auto revisit Pulsar's 2001 launch with a new TVC for the Pulsar 150, turning brand nostalgia into a 'Definitely Daring' reveal.