Topic
Tag: campaign
35 stories
Mentos Fresh Action Cleans Up a Wedding Day Mishap in New TVC
Mentos Fresh Action's new TVC uses a flour-mill mishap and an exaggerated gust to sell intense cooling freshness with humour and a wedding-day twist.
i-choose Frames Ovulation Kit as 5-Day Pre-pregnancy Test
i-choose and McCann India's new films with Shriya Pilgaonkar reframe ovulation testing as a smarter, science-backed step for couples trying to conceive.
Samsung Welcome to S ties Galaxy S26 FE to growing-up firsts
Cheil India’s new Samsung campaign follows a college student’s firsts, positioning the Galaxy S26 FE as a companion to growing up.
Klook’s ‘Book on Klook’ turns ticket chaos into a US push
Supersolid and Klook's in-house team launch a comedic US travel ad built around an Italian train ticket tangle and interchangeable edits.
McDonald’s India joins 13-market G-DRAGON Korean menu push
McDonald's India North and East joins a 13-market Korean menu push with gochujang butter sauce, four local favourites and a G-DRAGON collectible.
MamyPoko Pants Claims 50% Less Skin Contact in New Campaign
MamyPoko Pants launches Skin Breathe Care with a 50% less skin contact claim, shifting the diaper comfort conversation to breathability.
Tixel’s first major campaign: 72% resell when life intervenes
Tixel's first integrated campaign uses a giant-squid odyssey to dramatise why 72% of Aussie fans resell tickets: life got in the way.
Tanishq sends Triptii Dimri into the cosmos with Adhyantara
Tanishq launches Adhyantara with TBWA\Lintas, starring Triptii Dimri as a cosmic explorer in a jewellery film inspired by stars, sun and moon.
CoinSwitch’s ₹500 Bitcoin Benefit Gets Star Campaign
CoinSwitch pairs Ronit Roy and Darsheel Safary to explain Market Protect, a limited benefit for eligible Bitcoin spot trades with a ₹500 lifetime cap.
CenturyPly’s Think-Ahead Homes for 23 Crore Seniors
CenturyPly’s latest CenturyHeroes 2026 film uses an emotional story and India’s ageing population data to push future-ready, accessible home design.
Imperial Blue revives Because, Men Will Be Men
Tilaknagar Industries revives Imperial Blue's long-running Because, Men Will Be Men platform with a new film from 82.5 Grey and Roopali Singhal.
Welspun’s Itna Drama Kyun? turns home gripes into ad drama
Welspun and ^atom network cast Vidya Balan in two humorous films that turn slow-drying towels and messy bedsheets into cinematic drama.