Topic
Tag: Campaigns
27 stories
Chumbak’s Festive Ad Pushes Personal Gifts in Seven Cities
Chumbak's new festive campaign asks shoppers to skip predictable gifts and pick presents that match the person, with film, print and store rewards.
beYon’s first festive campaign turns jewellery desire into a chain reaction
Titan’s lab-grown diamond brand beYon launches its first festive campaign, ‘Ye Toh Hona Hi Tha’, to reframe jewellery as spontaneous self-expression.
BPCL Navratri Campaign Flips Garba Prep Roles
BPCL's Navratri film turns festive prep around as a daughter gets her mother ready, putting everyday care ahead of spectacle.
Gresbond signs Ranveer Singh, launches adhesive campaign
Kajaria's Gresbond names Ranveer Singh as brand ambassador and launches its Tile Expert Ka Tile Adhesive campaign nationally from October 16.
Hansaplast targets 13 crore urban children with Jonty Rhodes
Hansaplast's new printed plasters, fronted by Jonty Rhodes, use play and collectibility to reach India's 13 crore urban children.
Fossil ropes in Varun Dhawan and Kriti Sanon for Diwali 2026
Fossil’s Diwali 2026 film puts its gold-tone watches inside Tambola, mithai and family moments with ambassadors Varun Dhawan and Kriti Sanon.
Kalyan Jewellers Navratri Film Frames Shakti as Family Strength
Kalyan Jewellers' Navratri film follows women through diya-lit rituals, jewellery moments and garba, selling tradition instead of the showroom.
Nykaa and SW Network launch Hotel Wanderlust microdrama
Nykaa and SW Network launched a six-episode microdrama, Hotel Wanderlust, weaving products into the story instead of ad breaks. It drew close to one…
Lay’s Peel-and-Reveal Print Ad Lets Fans Meet Ranbir
Lay’s turns a newspaper ad into a peel-and-reveal contest entry with Ranbir Kapoor, then links it to retail. What marketers can borrow.
AJIO names Ahaan Panday as brand ambassador for festive push
AJIO has named actor Ahaan Panday as its new brand ambassador, debuting with the 'Festival Is Festivalling' festive campaign ahead of the All Stars…
India’s World Heart Day campaigns bet on action, not fear
From a record-breaking CPR pledge drive to Kannada heart-health messaging, brands and hospitals used participation, music and local media to promote prevention.
International Coffee Day: Nostalgia, Wit and Banking Metaphors
Indian brands used nostalgia, product metaphors and visual wit to make International Coffee Day their own. Here are the campaign routes marketers can reuse.