Topic
Tag: Campaigns
27 stories
Hinge’s Made for Love pushes intent-first dating in India
Hinge's new India brand film under Made for Love pushes trust, privacy and high-intent dating, targeting young urban singles, especially women.
Fast&Up turns its chevron into a Fuel Forward Asian Games story
Fast&Up's Fuel Forward campaign turns its chevron logo into a story of momentum, backing six Indian athletes at the Asian Games across four sports.
Vianaar brand film sells Goa’s Susegad slow living
Vianaar's new brand film moves beyond floor plans to sell Goa's Susegad philosophy through carrom, barefoot walks and unhurried living.
Flipkart and McCann Turn Gen Z Slang Into a Loyalty Test
Flipkart and McCann India's 'Are You Really Gen Z?' campaign uses CAPTCHA-style culture tests to unlock Big Billion Days fashion and beauty offers.
Tubz’s Self-Help Book Reinvents a Butter Brand Mascot
I Can't Believe It's Not Butter's mascot Tubz has written a 78-page self-help book as the brand leans into renewal after a difficult stretch.
Hashtag Orange Positions Escorts Kubota MU Series on Trust
Hashtag Orange frames Escorts Kubota's MU Series as a trust decision, pairing power with India's first 8-year tractor warranty in a new campaign.
Liberty Shoes’ Chalo Apni Chaal Puts Self-Expression First
Liberty Shoes' AW26 campaign Chalo Apni Chaal frames life as a game, pushing self-expression through game-inspired charms and tech-led comfort.
Britannia Treat and Havmor Launch Croissant Ice Cream Sandwiches
Britannia Treat Croissant and Havmor Blockbuster launch a limited croissant ice cream sandwich in three combos across Ahmedabad, Delhi, Mumbai and Zepto.
Flipkart Big Billion Days 2026: Luck Badal Sakta Hai campaign
Flipkart’s Big Billion Days 2026 campaign uses a time-loop story and star cameos to turn last year’s theme into a luck-driven festive push.
Hyundai’s Hope on Wheels Rebrand Puts Kids, Not Cars, First
Hyundai's new Hope on Wheels film 'Little Warrior' drops the car entirely, casting childhood cancer survivors as gladiators. Why the shift matters for brand…
Dunkin’ Casts Rachel Dratch as ‘Pumpkin Spice’ Girl in Fall Ad
Dunkin' reunites Baby and Ginger Spice with a fictional sixth bandmate, Pumpkin Spice, played by Rachel Dratch, to launch its fall menu push.
Duolingo Adds Punjabi Course With ‘Ullu Da Pattha’ Campaign
Duolingo has launched a 'Learn English from Punjabi' course, backed by an 'Ullu Da Pattha' campaign from Talented and Calm Kaam featuring mascot Duo.