Topic
Tag: Coca-Cola
10 stories
Coca-Cola Keeps WPP Globally, Omnicom Takes North America
Coca-Cola ends its global media review with WPP retaining most markets, Omnicom taking North America, and a phased rollout from December 1, 2026.
Agency beauty contests are no longer the default pitch
Earnings calls show top advertisers are swapping year-long, seven-figure reviews for closed pitches, staying put, or splitting work by capability.
Omnicom Wins Coca-Cola’s $785M North America Media Account
Omnicom wins Coca-Cola's North America media account, estimated at $785M, starting Dec. 1. WPP keeps global; Dentsu keeps Japan and South Korea.
Coca-Cola’s AI Ad Scores 101 on Attention, Despite the Backlash
Coca-Cola's AI holiday ad scored 101 on TVision's Creative Attention Score despite online backlash, as marketers look to attention data for media decisions.
PepsiCo shifts $1.9B media account to Publicis
PepsiCo moves its estimated $1.9B global media account from Omnicom to Publicis without a review, and Coca-Cola readies a response.
Sprite Debuts Truth & Spice, an 8-Episode Game Show
Sprite moves from ads into owned entertainment with Truth & Spice, an eight-episode game show pairing celebrities and creators over spicy dares.
Omnicom Leads Race for Coca-Cola North American Media
Omnicom and Dentsu are competing for Coca-Cola's North American media account. Here's why scale, team readiness and relationships favour Omnicom.
Coca-Cola Namibia’s Under-the-Cap Push Tops 100K Entries
Coca-Cola Beverages Africa in Namibia has kicked off its 2026 Under the Cap promotion, offering N$1 million in cash prizes across four months.
Coca-Cola’s $4B Agency Review: Consumption Beats Brand Love
Coca-Cola’s top marketer says the next agency must prove it can drive consumption, not just brand love. Here’s what the $4B review signals.
WPP’s Coca-Cola win: a turning point with an asterisk
WPP looks set to win Coca-Cola’s global media and data account, but Publicis left the running early, making the victory harder to judge.