Topic
Tag: Connected TV
5 stories
AI Turns CTV into an Outcome-First Festive Ad Channel
AI is shifting connected TV advertising from broad reach to cohort targeting, dynamic creative and real-time optimization during India's festive season.
Ferrero India Sharpens Media Mix, Premium Playbook
Ferrero India is prioritising premium experiences, connected TV-led targeting and newer consumption occasions as it plans to grow faster than the category.
DOJ Second Request Slows Fox’s $22B Roku Takeover
The US Justice Department has issued a second request on Fox's $22 billion Roku acquisition, deepening scrutiny of CTV gatekeeping, ad data and screen…
India’s OTT Universe Hits 665 Million; CTV Users Up 60%
Ormax's 2026 OTT report pegs India's streaming audience at 664.9 million, paid subscriptions at 172.6 million and CTV users up 60% to 206.9 million.
D2C Brands Split on Creator Spend as AI Copyright Rules Shift
D2C brands are rewriting influencer budgets, India's Copyright Office draws an AI authorship line, and YouTube pushes deeper into living-room prime time.