Topic
Tag: Connected TV
23 stories
PubMatic adds 90+ RunnTV FAST channels to CTV inventory
PubMatic's RunnTV deal brings more than 90 FAST channels and 12 million monthly devices to programmatic CTV buyers across India.
NDTV adopts Amagi AdFlow to rebuild 15–18 min FAST breaks
NDTV is using Amagi AdFlow Orchestrator to split 15–18 minute linear ad breaks into shorter, platform-specific pods for FAST and CTV.
CTV Ads Get Social-Style Speed and Shopper Data
Connected TV is shifting from passive viewing to interactive, data-rich advertising, powered by remote-control signals and retail media data.
CTV Advertising’s Next Move: Home Screens and Shared Moments
Google TV and Disney Advertising map how connected TV blends home-screen placements, addressable targeting and cultural moments like the 2027 Super Bowl.
IPL’s 650M audience needs pricing discipline: Uday Shankar
JioStar's Uday Shankar warns India's sports boom will stall unless media-rights bids align with ad and subscription revenues, ahead of the IPL cycle.
CTV Ads: Why Views Don’t Prove Anyone Is Watching
Views don’t equal attention. A low-view Paradise clip drew 5X more attention than a top YouTube video—and conversions rose with attention.
India’s CTV audience hits 207 million: what changes
India's connected TV ecosystem now reaches 207 million viewers across 62-65 million households. Here's what that means for reach, context and media planning.
JioStar pushes for immediate BARC ratings restoration
At FICCI FRAMES 2026, JioStar CEO Kevin Vaz urged immediate BARC ratings restoration and a lighter linear TV rulebook for festive planning.
CTV’s Full-Funnel Promise Meets Measurement Reality
At DigiPlus Fest 2026, marketers weighed CTV's sharper targeting and full-funnel role against gaps in incremental reach, cross-device measurement and unified metrics.
CTV Is Now a 200 Million Viewer Market, Says JioStar’s Kevin Vaz
Kevin Vaz says attention, not distribution, is the new bottleneck, as India's connected TV market crosses 200 million viewers and content commerce grows.
Only 9 Minutes: Why Attention Data Is Reshaping CTV Buys
TVision data shows viewers give real attention to just 9 of the 24.5 daily TV ad minutes. Here's how brands can use attention mid-flight.
DigiPlus Fest 2026: AI, CTV and the ₹56,400 cr digital push
ETBrandEquity's summit on 25 September will map how AI, connected TV and omnichannel measurement are reshaping Indian marketing.