Topic
Tag: Connected TV
23 stories
YouTube India: Long Videos Win Watch Time, Mid-Length Wins Reach
New YouTube India data shows 22+ minute videos generate 2.2x watch time, while sub-13 minute videos win reach and subscribers—what creators should choose.
India’s CTV Boom Pushes Brands Past the One-TVC Model
India's CTV audience has crossed 200 million. Marketers are moving from one hero TVC to modular, audience-specific creative systems.
Nielsen Moves Streaming Ratings to Daily Delivery
Nielsen is moving Streaming Content Ratings from weekly to daily delivery, cutting data lag by up to 80% and aligning streaming measurement with linear…
Zee’s Sa Re Ga Ma Pa 2026 Signs 20 Sponsorship Deals
Zee's Sa Re Ga Ma Pa 2026 has locked 20 sponsorship associations with 15 brands across TV, digital and CTV ahead of its September…
Luminous Joins Sony LIV’s Family Full House as Co-Powered Sponsor
Luminous Power Technologies has signed on as co-powered sponsor of Sony LIV’s Family Full House with Rohit Sharma to push solar adoption via CTV.
Roku Labs tests weather, stocks and a Roku City game
Roku's new Labs hub brings experimental first-party apps to U.S. TVs, from weather and stocks to a Roku City game, plus new bundles.
AI Turns CTV into an Outcome-First Festive Ad Channel
AI is shifting connected TV advertising from broad reach to cohort targeting, dynamic creative and real-time optimization during India's festive season.
Ferrero India Sharpens Media Mix, Premium Playbook
Ferrero India is prioritising premium experiences, connected TV-led targeting and newer consumption occasions as it plans to grow faster than the category.
DOJ Second Request Slows Fox’s $22B Roku Takeover
The US Justice Department has issued a second request on Fox's $22 billion Roku acquisition, deepening scrutiny of CTV gatekeeping, ad data and screen…
India’s OTT Universe Hits 665 Million; CTV Users Up 60%
Ormax's 2026 OTT report pegs India's streaming audience at 664.9 million, paid subscriptions at 172.6 million and CTV users up 60% to 206.9 million.
D2C Brands Split on Creator Spend as AI Copyright Rules Shift
D2C brands are rewriting influencer budgets, India's Copyright Office draws an AI authorship line, and YouTube pushes deeper into living-room prime time.