Topic
Tag: Content Marketing
15 stories
86% of Top-Ranking Pages Are Human-Written
New data shows 86% of top Google results are human-written, and 65% of consumers say brands overuse AI content. Human-first SEO wins.
Jio Story: Which Data Self Are You in India’s Data Decade?
The Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty are context-driven personas. Here's how to plan marketing for India's multi-self data decade.
Jio Story: One Call Travels From Village to Hostel
A single connection now carries village check-ins, hostel watch parties, regional creators and festival feeds. Here's what the habit shift means for marketers.
MarTech Conference panel to decode content distribution
A free MarTech Conference panel on Nov. 4 will share a practical framework for prioritizing channels, repurposing content and measuring reach across fragmented digital…
Google’s New AI Content Rules Require Human Review, Not Reset
Google now wants publishers to manually review AI-generated titles, metadata and copy before publishing, but it still won’t promise a traffic recovery.
What 714 Suppression Campaigns Show About Negative Results
An analysis of 714 suppression campaigns finds starting rank and top-10 placements matter more than volume, and Page 2 may not hide results from…
Crearo Launches AI Platform to Consolidate Content-Led Marketing
Gurugram-based Crearo has introduced an AI-powered platform that combines campaign planning, creator discovery, content, amplification and analytics.
Crearo Unifies AI-Led Planning, Creators and Amplification
The Gurugram-based platform claims one workflow for campaign planning, creator collaboration, meme creation and amplification across social and publisher networks.
GEO vs SEO: Why Marketers Should Treat Them as One Strategy
Generative Engine Optimisation is not a replacement for SEO. Here's why marketers should run them as one integrated strategy built on authority.
Club FM Launches Amplified for Independent Music
Club FM has launched Amplified, Kerala’s first radio show for independent music, built across radio, video and a live festival planned for next year.
Zero Gravity: AI speeds up ads, but brave brands need human truth
Zero Gravity's Khushboo Sharma on AI's limits, how legacy Indian brands are retelling stories, and why campaigns and always-on content differ.
Podcast Longevity: 5 Lessons From iHeart’s Hit Show
At Brandweek, iHeart's Stuff They Don't Want You To Know team shared five lessons on audience co-creation, format evolution and human content.