Topic
Tag: creative operations
3 stories
AI Cuts Creative Production Costs Tenfold: OpenArt
OpenArt says AI creative tools are production-ready, removing friction rather than people—and enterprise controls matter when teams scale.
81% of Creatives Use AI, Yet Tool Churn Persists
Luma's 2026 survey of 760 creative professionals shows high AI adoption but heavy tool churn, with agencies ahead and video still catching up.
Why Martech Strategy Must Start With Operating Environment
AI is exposing gaps in martech stacks. Here's why strategy must shift from buying tools to building an operating environment machines can trust.