Topic
Tag: CTV
26 stories
A 6:1 ROAS shouldn’t write your 2027 media plan
A 6:1 search ROAS may flatter the channel but hide weak audience strategy. Here's how to plan 2027 budgets around customers, not channels.
AI Ad Placement Merger Aims for 2B Viewers and an IPO
Rembrand and Whisper World are combining into WRLabs, a 450-person ad-placement business reaching 2B monthly viewers that plans an IPO.
Affle to acquire Perion for $420 million
Affle signs a $420M all-cash deal to buy Perion, adding retail media, CTV and DOOH scale to its CPCU model in developed markets.
Why 2x Better Creative Can’t Beat 100x Greater Reach
Angela Voss and Dale Harrison argue that broad, consistent reach—not cleverer ads—builds market share, and share how to buy TV and CTV without waste.
More than 1/3 of TV viewing is still linear—unify the stack
A Viamedia viewpoint argues adtech's real fix is one layer connecting supply, demand and intelligence to manage fragmented linear and streaming media.
Coca-Cola’s AI Ad Scores 101 on Attention, Despite the Backlash
Coca-Cola's AI holiday ad scored 101 on TVision's Creative Attention Score despite online backlash, as marketers look to attention data for media decisions.
Drake Cooper launches 16 anti-drug ads with zero drug imagery
Idaho agency Drake Cooper flips cause advertising with 16 single-shot spots that show everyday highs—not drugs, needles or scare tactics.
Commerce media’s next frontier: malls, grocery aisles and travel
ADWEEK House sessions with SMG mapped how brands can win in malls, grocery stores and travel—and why measurement must change for each setting.
Consumers Are Gathering Again—Brands Need a Shared-Screen Plan
Bars, gyms and restaurants are drawing people back. Atmosphere TV leaders explain how brands can win in communal spaces without disrupting them.
In-content ads lift recall 5.5x in Omnicom-Rembrand tie-up
Omnicom Media and Rembrand are building a buy-side in-content ad capability; paired placements lift recall 5.5x and purchase intent 4x.
Festive adex set to reach ₹62,000 cr; digital takes 67.8% share
India's festive advertising is projected to rise up to 15% to ₹60,000-62,000 crore in 2026, with digital grabbing 67.8% as quick commerce and creators…
89% of Agencies See Clients Boost AI Search and CTV Spend in 2026
A Digiday survey finds 89% of agency respondents saw clients lift AI search and CTV budgets, while creators and flexibility reshape planning.