Topic
Tag: CTV
6 stories
Kate McKinnon Plays Evil CEO in Zoom’s Sequel Ad
Kate McKinnon plays a scheming CEO whose plans to destroy Zoom backfire, highlighting the platform's AI tools in a sequel to its global reset.
Google’s Ad Tech Case Ends, But AI Scrutiny Begins
Behavioral remedies may close Google’s ad tech case, but regulators and marketers are already watching AI-driven ad tools as the next battleground.
ZEE5 Revamps App With AI Discovery, Free 5 and English Slate
ZEE5 has rebuilt its mobile and CTV experience around five content universes, AI-led discovery, a Free 5 ad-supported tier and a premium English slate.
News Networks Plan Wall-to-Wall 9/11 25th Anniversary Coverage
CBS, CNN, NBC, Fox News and more are staging live 9/11 anniversary specials from New York, Washington and Shanksville. What it means for media…
Why Your 2027 CTV Budget Needs Test Data Before November
B2B marketers planning 2027 budgets have roughly 90 days to generate their own connected TV data. Here's what a narrow CTV test can and…
Adgully’s CMOs’ Charcha Bengaluru 2026: AI, Data and Purpose
Adgully's CMOs' Charcha Bengaluru 2026 and DATAMATIXX Awards put predictive, personalised and purpose-driven marketing at the centre. Here's what mattered.