Topic
Tag: CTV
26 stories
Hallmark Adds iSpot Outcomes Measurement Ahead of Holiday Push
Hallmark Media and iSpot are bringing outcomes-based measurement to holiday TV, linking cross-platform ad exposure to website visits, purchases and box-office sales.
India’s CTV audience hits 207 million: what changes
India's connected TV ecosystem now reaches 207 million viewers across 62-65 million households. Here's what that means for reach, context and media planning.
CTV’s Full-Funnel Promise Meets Measurement Reality
At DigiPlus Fest 2026, marketers weighed CTV's sharper targeting and full-funnel role against gaps in incremental reach, cross-device measurement and unified metrics.
Only 9 Minutes: Why Attention Data Is Reshaping CTV Buys
TVision data shows viewers give real attention to just 9 of the 24.5 daily TV ad minutes. Here's how brands can use attention mid-flight.
CTV Is Changing How Ads Are Made, Not Just Where
CTV targeting, longer watch times and festive trust signals are pushing brands to rethink creative strategy, ETBrandEquity's latest CTV Dossier shows.
Why Trust & Will Uses TV to Build Brand Trust
A Brandweek 2026 session shows how the digital estate planning brand uses linear TV, CTV and consistent creative to signal legitimacy.
Bigg Boss S20 Opening Week Draws 42.35 Mn JioHotstar Viewers
Chrome DM COTT data shows Bigg Boss S20's opening week on JioHotstar reached 42.35 million unique viewers; 80% were aged 18-35, mobile led at…
Roku Labs tests weather, stocks and a Roku City game
Roku's new Labs hub brings experimental first-party apps to U.S. TVs, from weather and stocks to a Roku City game, plus new bundles.
Kate McKinnon Plays Evil CEO in Zoom’s Sequel Ad
Kate McKinnon plays a scheming CEO whose plans to destroy Zoom backfire, highlighting the platform's AI tools in a sequel to its global reset.
Google’s Ad Tech Case Ends, But AI Scrutiny Begins
Behavioral remedies may close Google’s ad tech case, but regulators and marketers are already watching AI-driven ad tools as the next battleground.
ZEE5 Revamps App With AI Discovery, Free 5 and English Slate
ZEE5 has rebuilt its mobile and CTV experience around five content universes, AI-led discovery, a Free 5 ad-supported tier and a premium English slate.
News Networks Plan Wall-to-Wall 9/11 25th Anniversary Coverage
CBS, CNN, NBC, Fox News and more are staging live 9/11 anniversary specials from New York, Washington and Shanksville. What it means for media…