Topic
Tag: DigiPlus Fest 2026
2 stories
CTV’s Full-Funnel Promise Meets Measurement Reality
At DigiPlus Fest 2026, marketers weighed CTV's sharper targeting and full-funnel role against gaps in incremental reach, cross-device measurement and unified metrics.
DigiPlus Fest 2026: AI, CTV and the ₹56,400 cr digital push
ETBrandEquity's summit on 25 September will map how AI, connected TV and omnichannel measurement are reshaping Indian marketing.