Topic
Tag: DOOH
5 stories
SIMCA Advertising H1 revenue doubles to ₹109 cr, PAT up 60%
SIMCA Advertising's H1 FY27 revenue more than doubled to ₹109.24 crore; PAT rose 60% to ₹12.14 crore on DOOH, financial services and airport growth.
Drake Cooper launches 16 anti-drug ads with zero drug imagery
Idaho agency Drake Cooper flips cause advertising with 16 single-shot spots that show everyday highs—not drugs, needles or scare tactics.
Durga Puja OOH ad spends rise up to 30% in 2026
Durga Puja OOH spending is up 25-30% in 2026 as brands shift to large-format billboards, pandal gates and digital screens across Kolkata.
US Out-of-Home Ads Hit Record $3.16B in Q2
US out-of-home ad revenue hit a record $3.16B in Q2, up 10.7% YoY, as AI trust issues push marketers back to physical screens.
Samsung Takes Galaxy Z Fold8 to Six Global Landmarks in DOOH Push
Samsung's 'Welcome to Foldables' outdoor campaign for the Galaxy Z Fold8 lights up Gwanghwamun, Shibuya, Piccadilly Circus and more. Here's why DOOH is back.