Topic
Tag: Ecommerce
22 stories
AI Traffic Drives 83% More Revenue Per Visit: Adobe
Adobe finds AI-referred shoppers now convert 90% better and bring 83% more revenue per visit, but average homepages score just 63% on AI readability.
LS Digital launches Commerce One as pilot ad revenue lifts 25%
LS Digital's Commerce One unifies D2C, marketplace and quick commerce growth. Early pilots show a 25% ad revenue lift and 22% lower ACOS.
Fossil puts a royal face on its India premium watch push
Fossil names Sawai Padmanabh Singh the global face of Signature Collection as India's premium watch demand outpaces global markets.
Top 10 Affiliate Marketing Networks in India for 2027
From auto-linking tools to UPI payouts, India's affiliate landscape is maturing. Here are the networks content creators should evaluate for 2027.
Why ₹40,000 in Affiliate Sales Can Beat ₹50,000 for D2C
Last-click rules can make profitable affiliates look expensive. Here's how India's D2C teams should set windows, compare net orders and pay fairly.
72% of merchants aren’t ready for agent-led shopping
With consumer AI agents like Meta's Muse hitting 2.5M downloads in two weeks, brands must rethink access, policies and measurement.
70% festive buys are impulse-driven; 9 in 10 research: Google
Google-Ipsos study finds 70% of festive buys are impulse-driven, even as 9 in 10 shoppers research; AI, video and two-day delivery reshape the journey.
Amazon Ad Spend Rises 15-40% Ahead of Prime Big Deal Days
Amazon Ads budgets are up 15-40% ahead of Prime Big Deal Days as brands shift dollars into DSP, CTV and Prime Video. Amazon's Q2…
Indian Ecommerce Sites Score 43/100 on AI Agent Readiness
AI agents finished 80% of shopping tasks on Indian ecommerce sites, yet the average readiness score was just 43/100 in FTA Global's study.
Amazon Now doubles to 120+ cities before Great Indian Festival
Amazon Now has expanded to 120+ Indian cities, doubling its footprint in two weeks before the Great Indian Festival, with plans to reach 300…
Brands Move Beyond Discounts to Measure Real Customer Value
At ET MarTech+ Summit 2026, D2C brands said repeat frequency and discounts reveal less than purchase intent, early signals and community.
Kroger, Giant Eagle and DoorDash make agentic AI practical
At Groceryshop, Kroger, Giant Eagle and DoorDash detailed agentic AI that turns meal ideas into carts and favors native prompts over pop-up chat.