Topic
Tag: Ecommerce
22 stories
WPP Media’s commerce-first playbook for brand launches in India
WPP Media India's new playbook says validate launches with real shopping behaviour first. Tier 2+ cities drove 65% of new e-retail shoppers in 2024-25.
Flipkart uses Piyush Mishra’s regret to sell iPhones
Flipkart and McCann India turn Piyush Mishra's decision to decline a role in Maine Pyar Kiya into a mockumentary about not missing iPhone deals.
Flipkart and McCann Turn Gen Z Slang Into a Loyalty Test
Flipkart and McCann India's 'Are You Really Gen Z?' campaign uses CAPTCHA-style culture tests to unlock Big Billion Days fashion and beauty offers.
AI Search Is Rewriting Ecommerce Product Discovery
Shoppers are shifting from six-word Google queries to 24-word conversational prompts. Here's how retailers can keep products discoverable in AI search.
Samsonite Elevates Tainwala to CBO for India, Middle East
Samsonite South Asia elevates Anushree Tainwala to chief business officer and executive director for India, South Asia and 28 Middle East markets.
AI Chatbots Are Pushing Shoppers Away From Purchases
A Semrush survey finds 81% of chatbot-using shoppers have skipped a purchase on AI advice. Here's what marketers should watch.
Flipkart Big Billion Days 2026: Luck Badal Sakta Hai campaign
Flipkart’s Big Billion Days 2026 campaign uses a time-loop story and star cameos to turn last year’s theme into a luck-driven festive push.
Seventh Triangle and Shopify India Launch D2C Series
Seventh Triangle and Shopify India debut Commerce Story, an invite-only D2C discussion series, with first Noida edition capped at 25 founders.
Amazon India Crosses 20 Lakh Sellers as AI Tool Use Surges
Amazon India's seller base has crossed 20 lakh, with Seller Assistant interactions up 7.5x YoY and AI-led ad tool adoption growing 77%. Here's why…
Hilton Anaheim Names Ryan Alsup Director of Marketing
Hilton Anaheim has appointed Ryan Alsup as Director of Marketing to lead marketing, communications and e-commerce as the hotel pushes post-renovation positioning.