Topic
Tag: Flipkart
10 stories
Flipkart turns mum’s ‘Ek Size Bada Le Lo’ into a TV push
Flipkart's Big Billion Days film by 22feet borrows the familiar 'buy a size bigger' parenting advice to nudge festive shoppers toward larger TV screens.
Flipkart uses Piyush Mishra’s regret to sell iPhones
Flipkart and McCann India turn Piyush Mishra's decision to decline a role in Maine Pyar Kiya into a mockumentary about not missing iPhone deals.
Flipkart BBD Ad Turns Piyush Mishra’s Regret Into iPhone Push
Flipkart and McCann India use Piyush Mishra's missed Maine Pyar Kiya role to frame Big Billion Days iPhone offers as an opportunity not to…
Flipkart and McCann Turn Gen Z Slang Into a Loyalty Test
Flipkart and McCann India's 'Are You Really Gen Z?' campaign uses CAPTCHA-style culture tests to unlock Big Billion Days fashion and beauty offers.
Flipkart Turns Kolkata’s BBD Bagh Buses Into Big Billion Days
Flipkart uses Kolkata's BBD Bagh bus culture, QR-coded tickets and a conductor-led film to make Big Billion Days locally relevant.
How Krea8 Turned Brand Doubt Into a Day-One Smartphone Sell-Out
Krea8’s Lava Virat campaign on Flipkart made consumer hesitation the creative hook—and the phone sold out on the first day, the agency says.
Flipkart Big Billion Days 2026: Luck Badal Sakta Hai campaign
Flipkart’s Big Billion Days 2026 campaign uses a time-loop story and star cameos to turn last year’s theme into a luck-driven festive push.
Flipkart adds 30 Pratilipi microdramas to its app
Pratilipi’s Double Tap Films is bringing 30 vertical microdramas to Flipkart, adding an e-commerce layer to its India distribution strategy.
Dangal TV, Flipkart, Starcom Turn ‘Rimjhim’ Into a Shoppable Show
Dangal TV, Flipkart and Starcom India have built a content-to-commerce play around Hindi drama Rimjhim, with shoppable tags on YouTube and TV.
Magnum by Safari Signs Saif Ali Khan as Brand Ambassador
Safari Industries' value luggage brand Magnum by Safari has named Saif Ali Khan its brand ambassador to push its 'Swag On The Move' pitch…