Topic
Tag: FMCG
20 stories
P&G India showcases launches as 50% men flag fading sprays
P&G India’s Mumbai creator event launched Old Spice stick, Head & Shoulders, Vicks, Whisper and Ariel products with science-led proof.
Catch squeezes ginger garlic convenience in new ad
Catch Salt & Spices and VML India launch a squeezy Ginger Garlic Paste TVC that sells kitchen convenience with the line Squeezy Hai, Easy…
MamyPoko Pants Claims 50% Less Skin Contact in New Campaign
MamyPoko Pants launches Skin Breathe Care with a 50% less skin contact claim, shifting the diaper comfort conversation to breathability.
Hansaplast targets 13 crore urban children with Jonty Rhodes
Hansaplast's new printed plasters, fronted by Jonty Rhodes, use play and collectibility to reach India's 13 crore urban children.
St. Ewe’s £77m egg brand goes national
St. Ewe turns £77m in annual sales into its first national brand platform, For the Love of Egg, with ritual-led creative and a London…
SunRice Protein+ puts 10g protein in every serve
SunRice extends its SunRice, Baby! jingle into an Australian-first protein rice with 10g per serve, via Bastion's integrated campaign.
How Santoor’s jingle made youth its brand
How a bath-time jingle built Santoor into a multi-generational Indian soap brand and kept its youth promise alive for decades.
Ranbir Kapoor Launches Flux Theory Shower Care Brand
Ranbir Kapoor enters the FMCG market as Founder of Flux Theory, a shower-care brand that pairs five screen personas with five personality-led shower gels.
ITC Completes Yoga Bar Buyout With ₹645 Crore Deal
ITC has bought the remaining 52.5% of Yoga Bar parent Sproutlife Foods for ₹645 crore, making the D2C nutrition brand a wholly owned subsidiary.
FMCG Buying Intent Falls 11.9% as Digital, BFSI Surge
TRA Research's September report shows FMCG buying intent weakening while Digital and BFSI stay strong. Here's what the divergence means for marketers.
Marico reframes hair oiling as a confidence ritual
Marico's new Parachute Advansed Jasmine film turns a singing-competition moment into a pitch for hair oiling as modern confidence prep.
Ghadi detergent’s new campaign tests trust with Madhuri Dixit
RSPL Group rolls out 'Vishwas Ki Pariksha' with Madhuri Dixit, turning Ghadi's new foam, powder and dissolution claims into a public product test.