Topic
Tag: FMCG
20 stories
How Vicco Turmeric’s ‘Nahi Cosmetic’ Jingle Lasted Decades
The Vicco Turmeric 'nahi cosmetic' ad ran for years on a five-word jingle and a plain product truth. Here's how it built a recall…
Philips Elevates Pushpa V to Consumer Marketing Leader India
Philips elevates Pushpa V to Consumer Marketing Leader, India, with a mandate across men's grooming, beauty and Philips Avent. Here's what it signals.
MTR Foods and Social Panga Bring Regional Podi Legacy to Life
MTR Foods and Social Panga have launched Telugu and Kannada films that celebrate podi and pudi traditions in Andhra Pradesh and North Karnataka.
Unilever CEO: India Is FMCG’s Biggest Growth Opportunity
Fernando Fernandez says India offers FMCG’s only large exponential growth potential, backed by a 19,000-ZIP-code influencer map and focused M&A.
Allana Group Names Manish Bandlish Group MD in ₹40,000 Cr Push
Allana Group elevates Manish Bandlish to Group Managing Director as it targets ₹40,000 crore turnover in three years across proteins, consumer foods and exports.
Honasa Elevates Nishchay Bahl to Chief Business Officer, Offline
Honasa Consumer has elevated Nishchay Bahl to Chief Business Officer – Offline, tasking him with scaling General Trade, Modern Trade and distribution reach.
Samsung’s US Marketing Chief Moves to Boston Beer as CMO
Allison Stransky leaves Samsung US to become Boston Beer's CMO on Oct 12, inheriting soft Truly demand, Twisted Tea rivals and a $20M media…
Protein Goes Small: FMCG Brands Bet On Rs 10 Packs
ITC, Parag Milk Foods and others are shrinking protein packs and price points to widen consumption in India. Here's why the sachet playbook is…