Topic
Tag: health marketing
5 stories
Bayer’s game-show film spotlights diabetes’ missing test
Bayer’s Diabetes Grab-A-Thon film uses a game-show setup to spotlight UACR testing as the overlooked piece in diabetes kidney care.
5 HIPAA martech gaps a BAA won’t close
Business associate agreements don't make health martech compliant. Here's how to audit tags, EHR feeds and ad platform exits for HIPAA risk.
Health Marketing’s Shift: From Information to Navigation
As smartwatches, social feeds and AI chatbots become first health touchpoints, brands must move from broadcasting information to navigating patient journeys.
India’s World Heart Day campaigns bet on action, not fear
From a record-breaking CPR pledge drive to Kannada heart-health messaging, brands and hospitals used participation, music and local media to promote prevention.
Patrick Dempsey In Guardant Health Colorectal Screening Push
Guardant Health enlists Patrick Dempsey for a national campaign urging adults 45-plus to screen for colorectal cancer with its Shield blood test.