Topic
Tag: Healthcare Marketing
4 stories
India Panel to Review Pharma Marketing in Two Months
A NITI Aayog-led committee will examine pharmaceutical marketing oversight and recommend stronger enforcement within two months of its first meeting.
Doceree Names 25 AI Leaders Shaping Healthcare Marketing
Doceree's inaugural AI Health 25 awards honored 25 executives from pharma, medtech and agencies for applying AI to healthcare marketing.
ZocDoc Campaign Puts Provider Fit Ahead of Speed
ZocDoc's first campaign under CMO Brian Irving positions booking as a match between patient needs and the right provider, not just speed.
Edwards Lifesciences Frames Ageing Signs as Heart Health Cue
Edwards Lifesciences' Stay Young at Heart campaign uses cinema, OTT and radio to reframe everyday ageing symptoms as possible heart valve disease signs.