Topic
Tag: JioStar
7 stories
IPL’s 650M audience needs pricing discipline: Uday Shankar
JioStar's Uday Shankar warns India's sports boom will stall unless media-rights bids align with ad and subscription revenues, ahead of the IPL cycle.
Festive ad spend to jump 46% as Bigg Boss South scales
JioStar's four Southern Bigg Boss editions have signed 75+ sponsors, with over half new advertisers, as festive spending is forecast to rise 46%.
JioStar taps Rohit-Virat banter for World Cup 2027 push
JioStar’s new promo brings Rohit Sharma and Virat Kohli together in a candid chat as India builds toward the ICC Men’s Cricket World Cup…
JioStar pushes for immediate BARC ratings restoration
At FICCI FRAMES 2026, JioStar CEO Kevin Vaz urged immediate BARC ratings restoration and a lighter linear TV rulebook for festive planning.
CTV Is Now a 200 Million Viewer Market, Says JioStar’s Kevin Vaz
Kevin Vaz says attention, not distribution, is the new bottleneck, as India's connected TV market crosses 200 million viewers and content commerce grows.
Festive Shopping Spend to Jump 46%: JioStar Survey
JioStar's Festive Sentiment Survey 2026 sees average festive transaction size rise 46% to ₹24,020 as early planning reshapes ad strategy.
Hero Xtreme gifts bikes to Khatron Ke Khiladi stars and host
Hero Xtreme gifted bikes to all 13 Khatron Ke Khiladi contestants and host Rohit Shetty, turning a TV sponsorship into a performance-led reward moment.