Topic
Tag: Launch Marketing
2 stories
How Krea8 Turned Brand Doubt Into a Day-One Smartphone Sell-Out
Krea8’s Lava Virat campaign on Flipkart made consumer hesitation the creative hook—and the phone sold out on the first day, the agency says.
Secret Elizabeth Holmes Documentary Premieres at Telluride
A24's surprise Telluride premiere of a Nathan Fielder-Lance Oppenheim film on Elizabeth Holmes shows how secrecy has become a marketing weapon.