Topic
Tag: Marketing budgets
2 stories
Average CMO Tenure Falls 35% Since 2010
A 13,000-marketer study finds median CMO tenure has dropped from four years to 2.6 years since 2010, reshaping boardroom influence and agency ties.
How Flat Marketing Budgets Threaten Future Growth
A flat marketing budget can become a cut when CPMs, CPCs, CACs and inflation rise. Here’s how CMOs can safeguard future demand.