Topic
Tag: Marketing Operations
8 stories
Why Martech Strategy Must Start With Operating Environment
AI is exposing gaps in martech stacks. Here's why strategy must shift from buying tools to building an operating environment machines can trust.
Who Actually Owns AI Agents After They Ship?
New research shows 85% of companies claim every AI agent has a named owner, but only 42% say ownership is clear. Here’s how to…
How to Keep Product Catalogs Visible in AI Search
Conversational search engines are changing product discovery. Here’s how marketing ops teams can structure catalogs, feeds, and reviews to stay visible.
What AI Reveals About Your Brand Guidelines
AI exposes ambiguity in adjective-led brand guidelines. Teams that codify behavioural judgment, not just visual style, can stop drift at scale.
Your Data Stack, Not Your AI Tools, Is the Bottleneck
Marketers don't lack AI ideas — they lack data that moves fast enough. A MarTech Conference panel on why legacy stacks stall AI, and…
The Next CMO May Rise From Marketing Operations
AI, revenue accountability and ROI pressure are reshaping the CMO role. A MarTech interview argues marketing operations is now the fastest route to the…
AI Speeds Up Marketing Drafts, Not Campaign Timelines
AI has made first drafts instant, but 85% of marketing teams still miss launch dates. New Knak data shows the real bottleneck is approvals,…
Bhartiya Converge Names Eric Pagdiwalla as Chief Operating Officer
Bhartiya Converge has appointed Eric Pagdiwalla as COO to lead consulting, operations strategy and customer success as it scales its GCC enablement platform.