Topic
Tag: Marketing Operations
26 stories
Make AI Adoption Stick Beyond Deployment
A Nov. 4 MarTech Conference panel argues AI adoption fails when teams feel unsafe. Here's how leaders can map friction, build trust and make…
5 audits to cut underused martech tools
Use capability mapping, JTBD scoring, TCO reviews, data-flow checks and renewal timing to cut redundant software before budgets do.
Marketing Ops Shifts From Task Executors to AI Fleet Managers
MarTechBot explains how MOps teams are setting guardrails, centralising AgentOps and tracking new metrics as AI agents take over execution.
AT&T CMO: Why Marketing Must Be an Engine for Growth
Kellyn Smith Kenny on why CMOs must understand business economics, build conditions for great work, and fix data before chasing AI.
Marketing’s Next Leaders Will Design Workflows, Not Just Buy AI
AI speeds creative and copy, but approvals and unclear roles still delay campaigns. Next leadership skill: design how work flows, not buy more tools.
76% of marketers clean up AI output weekly—skills are the fix
Skills gaps and headcount gaps need different fixes. New data shows 76% of marketing leaders spend hours each week correcting AI output.
MOps teams shift from campaign builders to AI orchestrators
Marketing operations is adding four roles to manage autonomous AI agents, shifting MOps from campaign building to system oversight. Here's what changes.
AI can draft, but marketers must own the decision
A veteran marketer says AI should assist execution, not own strategy. Here's where to draw the line, question recommendations, and stay accountable.
78% of CEOs expect growth. Only 27% of CMOs are ready
At MarTech+ Summit 2026, Publicis Sapient leaders flagged a gap: 78% of CEOs expect marketing-led growth, but only 27% of CMOs have the model…
Martech Teams Can Cut AI Costs With Smarter Prompts
AI costs are climbing, especially through agents. Smarter prompting, frameworks and prompt logs can lift output without extra spend.
Why Martech Strategy Must Come Before the Stack
Martech teams often buy tools first and strategy later. Here's how to flip the order, audit real gaps and make every tool earn its…
AI speeds marketing up, but decision quality still lags
Generative AI can accelerate drafts and variants, but faster output doesn't fix unclear briefs or weak decision criteria. Here's where marketers should shift focus.