Topic
Tag: media strategy
3 stories
Papa John’s and Carat’s Playbook for Fragmented Attention
Adweek's podcast with Papa John's and Carat shares a four-channel playbook for paid, creator, aggregator and organic social attention.
Ferrero India Sharpens Media Mix, Premium Playbook
Ferrero India is prioritising premium experiences, connected TV-led targeting and newer consumption occasions as it plans to grow faster than the category.
India Today TV’s Iran Exclusive: A Media Strategy Case Study
India Today TV aired a world-exclusive interview with Iran's President Masoud Pezeshkian, putting geopolitics, energy and trade in prime time.