Topic
Tag: media strategy
11 stories
Radhika Subberwal Sidhu rejoins WPP Media after 16+ years at IPG
Radhika Subberwal Sidhu returns to the GroupM network as WPP Media's SVP Strategy after leadership roles at Starcom and 16+ years at IPG Mediabrands.
EMVIES 2026: Wavemaker Wins 20 Golds and the Grand EMVIE
Wavemaker and Colgate won the Grand EMVIE for the Colgate Oral Health Movement, while Mindshare, WPP Media and HUL took top honours.
Rural India is not a separate audience, marketers told
At the Rural Marketing Summit 2026, leaders urged brands to treat rural consumers as aspirational, informed and diverse—not a homogeneous separate market.
South India marketing budgets: skip the fixed formula
South India is five distinct markets. Here's how brands should align marketing budgets with LTV, competition, cultural fit and ROI.
Club FM Launches Amplified for Independent Music
Club FM has launched Amplified, Kerala’s first radio show for independent music, built across radio, video and a live festival planned for next year.
What CNN’s Engagement Play Teaches Media Brands About Loyalty
At Brandweek 2026, CNN leaders said loyalty between news cycles comes from familiar hosts, pop-culture relevance and brand integrations that protect trust.
Sony shifts non-fiction ads from reach to brand engagement
Sony Entertainment Television says branded integrations now drive 85% of non-fiction revenue, up from 40–45% five years ago.
Spotify Opens Podcast Partner Program to 35 New Markets
Spotify's podcast partner program now reaches 35 regions including Brazil, Mexico, Spain and Poland. Here's what marketers and creators should watch.
Papa John’s and Carat’s Playbook for Fragmented Attention
Adweek's podcast with Papa John's and Carat shares a four-channel playbook for paid, creator, aggregator and organic social attention.
Ferrero India Sharpens Media Mix, Premium Playbook
Ferrero India is prioritising premium experiences, connected TV-led targeting and newer consumption occasions as it plans to grow faster than the category.
India Today TV’s Iran Exclusive: A Media Strategy Case Study
India Today TV aired a world-exclusive interview with Iran's President Masoud Pezeshkian, putting geopolitics, energy and trade in prime time.