Topic
Tag: media trends
35 stories
Jio Story: 2016 to Today in India’s Everyday Data Shifts
A look at how the 2016 Welcome Offer reset everyday Indian habits, from cyber cafe queues to video calls, payments and AI in the…
Jio’s Pop-Culture Arc: Cricket Night to Wedding Reels
From a cricket huddle around one phone to finale nights and wedding reels, India's shared data moments rewired pop culture for marketers.
Jio Story: Four Data Decade Archetypes, One Pocket
The end of the data meter didn't end its habits. Four household personas from India's data decade—and what they teach marketers.
The Verge Rebuilds Audience Team as Direct Sign-Ups Pass Half
Tech publisher The Verge has replaced generalist audience roles with funnel specialists as direct sign-ups pass half its subscriber acquisition.
Then vs Now: From Cyber Cafe to Pocket
A marketer's look at how 2016's data rationing and cyber cafe queues became today's always-on, phone-first routines.
Data Saver, Midnight Binger, Hotspot Hero, Reel Royalty
From rationed data to Reel Royalty, India's habits settled into four behavioural archetypes. Here's what they teach marketers.
Jio Story: Saver, Binger, Kirana, Creator, Dadi
Five everyday lives show how a connectivity habit became India's shared marketing layer—from rationed data to always-on culture.
Jio Story: 2016’s Data Ration Card Is Now a Pocket Habit
A decade of small shifts: from rationed data and cyber cafe queues to unlimited access carried in every pocket. What changed for marketers and…
Which One Are You: Data Saver, Binger, Hotspot, Reel Royalty?
Four habit types—Data Saver, Midnight Binger, Hotspot Hero, Reel Royalty—show how India's relationship with the internet changed.
Jio Story: When the Data Meter Gave Way to the Pocket
A look at how 2016's rationed-data habits, cyber-cafe queues and careful downloads became today's always-on pocket culture.
Jio Story: Cricket Finales, Wedding Reels and a One-Phone Huddle
Cricket finales, web-series nights and wedding reels turned one connection into a shared venue. What that means for marketers.
Jio Story: The Local Voice Bridge Across India’s Screens
How village-to-city video calls, hostel hotspots, regional creators and festival streams turned local voice into India's digital culture.