Topic
Tag: media trends
35 stories
Which Data Decade Archetype Are You?
Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty: four consumer types that explain India's post-2016 data decade.
US Out-of-Home Ads Hit Record $3.16B in Q2
US out-of-home ad revenue hit a record $3.16B in Q2, up 10.7% YoY, as AI trust issues push marketers back to physical screens.
Jio Story: 2016 Changed the Shape of an Ordinary Day
From rationed data and cyber cafe queues to unlimited plans and a phone in every pocket, revisit the everyday shifts Jio triggered after 2016.
Jio Story: Village Calls, Hostel Wi-Fi and Festivals
From village-to-city video calls to hostel hotspots and regional creators, this Jio Story maps India's everyday media shift.
What’s In and Out at Advertising Week NY 2026
From AI-made UGC to robots handing out samples, the Advertising Week New York 2026 agenda signals a shift in creators, retail media and measurement.
India’s Digital Ad Impressions Rise 44%: TAM AdEx
India's digital ad impressions grew 44% YoY in Jan-Jul 2026, led by Services, programmatic buying, Instagram and advertisers like Adobe and OpenAI.
81% of Creatives Use AI, Yet Tool Churn Persists
Luma's 2026 survey of 760 creative professionals shows high AI adoption but heavy tool churn, with agencies ahead and video still catching up.
Podcast Longevity: 5 Lessons From iHeart’s Hit Show
At Brandweek, iHeart's Stuff They Don't Want You To Know team shared five lessons on audience co-creation, format evolution and human content.
Inside Wikipedia’s Fight Against Answer Engine Invisibility
Wikipedia is cited by ChatGPT more than almost any source, yet human visits are falling. Its 25th-anniversary push aims to turn AI visibility into…
APAC CTV ad spend set to hit $21 billion by 2031
A new Media Partners Asia report predicts APAC connected TV ad spend will nearly double to $21 billion by 2031, with premium AVOD hitting…
Amazon Prime Video Takes On TikTok With Short-Form News Clips
Amazon Prime Video adds on-demand short-form local and national news clips to capture Gen Z news viewers on TikTok.