Topic
Tag: Nostalgia Marketing
13 stories
Jio Story: The Psychology of a Shared Data Memory
Shared memories do the work of a media channel: they carry emotion, get retold, and give a brand a small place in the story.
Jio Story: Why a First Video Call Home Became a Shared Memory
The psychology behind India's shared first video call and why the 2016 data moment works as collective nostalgia for brands.
First Video Call Home: India’s Shared Data Memory
How a 2016 welcome offer became a cultural timestamp, and why marketers should understand collective memory before crafting nostalgia.
Why ‘My First Video Call Home’ Still Feels Collective
Why 'my first video call home' became a collective memory, and what it teaches marketers about building on shared moments.
Maxibon’s Barney Banana returns as out-of-touch mascot
SICKDOGWOLFMAN and Haven’t You Done Well relaunch the banana-flavoured primate for Maxibon’s dual-ended ice cream sandwich.
Jio Story: The 170-Day Memory That Outlasted the Offer
Marketers chase attention; shared memory builds belonging. What Jio's 2016 welcome moment teaches about nostalgia as durable brand infrastructure.
Why India’s First Video Call Home Became a Shared Jio Memory
Shared memories turn a data launch into collective nostalgia. Here's why the first video call home still works for Indian brands.
Why Brands Build on Shared Memories Like Jio’s 2016 Moment
The first video call home became a collective memory. Here's the psychology behind that shared moment and why brands build on it.
Tubz’s Self-Help Book Reinvents a Butter Brand Mascot
I Can't Believe It's Not Butter's mascot Tubz has written a 78-page self-help book as the brand leans into renewal after a difficult stretch.
Chase Taps Drew Barrymore and Kevin Hart for Scream Spoof
Chase puts a comedic Scream twist on cash back rewards with Drew Barrymore and Kevin Hart, tapping 1990s nostalgia as Halloween season begins.
Dunkin’ Casts Rachel Dratch as ‘Pumpkin Spice’ Girl in Fall Ad
Dunkin' reunites Baby and Ginger Spice with a fictional sixth bandmate, Pumpkin Spice, played by Rachel Dratch, to launch its fall menu push.
CD Sales Jump 58.6% as Retro Tech Boom Reshapes Media
RIAA data shows CD revenue up 58.6% in H1 2026 as Gen Z fuels a retro tech boom. What the physical media revival means…