Topic
Tag: OOH advertising
16 stories
How Jio Marketed Its Rs 30,213-Crore IPO Like a SIM Card
From employee outreach and OOH to FOMO-driving earned media, Jio turned a Rs 30,213-crore public issue into a consumer-facing brand moment.
Orient Electric Takes 3-in-1 Lighting Pitch to 11 Airports
Orient Electric pairs MS Dhoni and Kusha Kapila in 'The Right Light' to sell 3-in-1 lighting via digital, OOH and 11 airport activations.
Morrisons turns fresh produce into Halloween monsters
Morrisons and Leo UK launched Market Street Monsters, an OOH push using fruit and veg to make seasonal value feel playful until 31 October.
SIMCA Advertising H1 revenue doubles to ₹109 cr, PAT up 60%
SIMCA Advertising's H1 FY27 revenue more than doubled to ₹109.24 crore; PAT rose 60% to ₹12.14 crore on DOOH, financial services and airport growth.
Apple Music’s New Brand Look Is Literally Made by Sound
Apple Music's rebrand turns sound vibrations in oil into a new audiovisual identity, with a rollout across original content and events this week.
Durga Puja OOH ad spends rise up to 30% in 2026
Durga Puja OOH spending is up 25-30% in 2026 as brands shift to large-format billboards, pandal gates and digital screens across Kolkata.
AGE20’S puts 70:30 Skin First pact on Seoul billboards
The K-beauty brand is mapping Seoul commutes to put its new Skin First Hidden Prep Foundation Pact and ambassador Rei in front of women…
One-third of Eveready’s sales come from East India
Marketers are treating Durga Puja, Dussehra, Diwali and Chhath as one extended consumer journey, with WeMe deploying 75,000 sq ft of festive branding.
JLL’s 18,000-Strong India Team Anchors Sea Link Brand Debut
JLL marks its first major India brand push with a Bandra-Worli Sea Link takeover and an 18,000-strong team behind the message.
Moomoo’s NYC Transit Takeover Targets 81.4M Impressions
Moomoo's NYC out-of-home push spans 570 MTA and 260 PATH train cars, aiming for 81.4 million impressions around Q2 earnings season.
India’s World Heart Day campaigns bet on action, not fear
From a record-breaking CPR pledge drive to Kannada heart-health messaging, brands and hospitals used participation, music and local media to promote prevention.
Doraemon Movie’s 360-Degree India Push Targets Families
A nationwide 360-degree campaign spanning OOH, digital, radio, schools and KidZania is building buzz for Doraemon's October 2 India release.