Topic
Tag: open web
2 stories
Google Keeps Adtech Stack as Trade Desk Pitch Loses Edge
A US federal judge spared Google from breaking up AdX and DFP, imposing interoperability fixes that complicate The Trade Desk's open-web pitch.
Taboola launches Realize ID to capture open-web intent
Taboola's new Realize ID identity layer turns fragmented consumer signals into one view, with the company reporting up to 2.4x conversion efficiency gains.