Topic
Tag: personalisation
7 stories
Your first-party data is already out of date
First-party data captures customers at a moment in time, not who they are today. Consumer intelligence and durable identity can keep profiles current as…
Brands Move Beyond Discounts to Measure Real Customer Value
At ET MarTech+ Summit 2026, D2C brands said repeat frequency and discounts reveal less than purchase intent, early signals and community.
How Shoppers Stop grew ATV for 15 quarters
Shoppers Stop has grown average transaction value for 15 straight quarters with AI-assisted personal shoppers, loyalty perks and local merchandising.
ixigo Turns Tourists into Sheep to Sell AI Travel Planning
ixigo’s new ad dresses beach tourists as sheep to critique herd-driven travel, then lets AI assistant TARA show a more personal path.
YouTube Launches AI Custom Feeds for Viewers
YouTube will let users describe the video feeds they want, powered by Gemini, pinned to the home page starting next month across web and…
SMARTIES India 2026 Shortlist Signals AI and Commerce Focus
MMA's SMARTIES India 2026 shortlist shows 28.8% more entries, with AI, personalisation and commerce effectiveness dominating the finalists.
Interio by Godrej’s UPMODS Campaign Puts Personalisation First
Interio by Godrej's UPMODS film turns a family sofa debate into a lesson in personalisation, backed by 1,750+ possible configurations.