Topic
Tag: Salesforce
13 stories
Salesforce buys Cresta to bring AI voice agents to calls
Salesforce signs a deal to acquire Cresta, adding AI voice agents and real-time rep guidance to its Agentforce push—price undisclosed.
81% of Indian Marketers Use AI, But Data Gaps Limit Results
Salesforce's 2026 State of Marketing finds 81% of Indian marketers have adopted AI, but fragmented data is blocking personalisation and measurable returns.
Salesforce’s AI Agent Found 10,000 Broken Links in Hours
Salesforce CMO Erin Oles says buyers skip the old funnel. An AI agent found 10,000 broken links in hours, saving 5,000 human hours.
Salesforce-Braze Deal: 80% of New CDPs Will Embed by 2030
Salesforce's Braze acquisition tightens real-time activation but deepens overlap, pricing and lock-in questions, Gartner analysts warn.
Salesforce’s $5.66B Braze Deal Puts Marketers at a Crossroads
The $5.66 billion acquisition promises a tighter Marketing Cloud, but it also concentrates workflow, data and campaign logic in one vendor.
Salesforce to Acquire Braze for $5.66 Billion
Salesforce has agreed to acquire Braze for about $5.66 billion, bringing real-time customer engagement and BrazeAI into Marketing Cloud and Agentforce.
Salesforce to Buy Braze for $5.66 Billion
Salesforce is acquiring customer engagement platform Braze for around $5.66 billion in cash. Here's what it means for real-time martech stacks.
Salesforce Buys Braze for $5.7B: Clarity or Stack Complexity?
Salesforce is buying Braze for $5.7B in a bet on speed between customer signals and actions. The real story is the roadmap for martech…
Salesforce to fold AI analytics startup Loops into Tableau
Salesforce plans to fold AI analytics startup Loops into Tableau, moving dashboards from what changed to why it changed and what to do next.
AI shifts marketing from funnels to business objectives
Nishant Kalra outlines three AI imperatives: manage AI brand perception, run goal-based campaigns, and close the five-minute lead response gap.
Salesforce Buys Listen Labs for AI Customer Research
Salesforce is buying Listen Labs, bringing AI interviews, analysis and digital twin simulations closer to its CRM and AI agents.
Salesforce Koa Puts CRM Expertise Into Its AI Reasoning Model
Salesforce launched Koa, a CRM reasoning model for multistep workflows, signalling a multi-model approach to AI in marketing and martech stacks.