Topic
Tag: Social Commerce
8 stories
How K-Beauty Rewired Beauty Marketing Around Skincare
Korean beauty's biggest export is not a toner but a marketing outlook: skincare as self-care. That shift is rewriting how beauty brands pitch.
TikTok’s Must Eat turns 40M food posts into restaurant guides
TikTok's new Must Eat feature turns more than 40 million food posts and comments into city-wise restaurant guides, with filters and OpenTable booking.
Amazon creator links drove 133M product buys in 9 months
Amazon India's creator-led shopping surged as creators influenced 133 million product purchases in Jan-Sep 2026, up 145%, with 75% of creators from non-metros.
Whatnot Sellers Top $8B in H1 as First US Ad Blitz Begins
Whatnot's first national US ad push puts sellers in prime time as H1 2026 sales top $8B and Dublin becomes the next seller supply…
YouTube Shopping expands in India as creator payouts surge 160%
YouTube adds Amazon, AJIO, Meesho, Snapdeal and Tata CLiQ to its Indian affiliate programme as creator payouts rise 160% and new AI tools arrive.
Commerce funnel collapse demands unified measurement
Social and agentic commerce compress discovery and purchase; brands must shift from siloed attribution to incrementality and purchase-data-led measurement.
Inside Crocs’ TikTok Shop Playbook for $52 Million in Sales
Crocs turned TikTok Shop experimentation into $52.4 million in sales and a Seller of the Year win. Here’s what marketers can learn.
TikTok Ad Spend Jumps 20-40% in Back-to-School Season
Agencies report TikTok budgets up 20-40% year over year during back-to-school, as TikTok Shop sales surge and the retail calendar stretches earlier.