Topic
Tag: Social Media
6 stories
83% of B2B marketers are now running influencer programs
B2B creators are turning expertise into paid partnerships as 83% of marketers pursue influencer programs, with entertaining creators gaining ground.
LinkedIn Marketing Playbook: Tools, Ads and Video Trends
From vertical video and Thought Leader Ads to CAPI and RAR, here is what B2B marketers need to know to turn LinkedIn into a…
YouTube Shorts Series Brings Episodic Structure to Creators
YouTube has added TV-style seasons and episodes to Shorts, giving Partner Program creators a built-in way to build bingeable vertical stories.
Speed of Culture: Lessons From Brandweek 2026 Marketers
At Brandweek 2026, Collectively and General Mills shared how brands can find cultural permission, avoid cringe, and take calculated risks.
Pinterest CMO on Turning Disconnection Into a Growth Strategy
Pinterest CMO Claudine Cheever explains how the platform is turning intentional offline moments into a marketing and growth advantage.
Growing Restaurant Chains Beat Shrinking Ones on AI Visibility
New SOCi data shows expanding restaurant chains outscore shrinking ones on local search, reviews, social and AI recommendations — with a 6-7x gap in…