Topic
Tag: Sports Marketing
36 stories
Ferrero Puts $50M Sports Bet Behind Two Super Bowl Ads
Ferrero will run Nutella and Kinder Bueno ads in Super Bowl 2027 as part of a $50M sports push after Kinder Bueno's debut lifted…
Novig credits Sydney Sweeney ad for 218% depositor jump
Novig says its 'Just Sports' campaign starring Sydney Sweeney lifted first-time depositors 218 percent around the launch, even as athletes pushed back.
Nike Dream Crazy: The ad that made purpose a growth strategy
In 2018, Nike built a campaign around Colin Kaepernick and turned a polarizing stand into a global brand statement. Here is what Dream Crazy…
Fast&Up turns Asian Games athletes into a Fuel Forward story
Fast&Up's Fuel Forward campaign turns six Indian athletes' Asian Games journeys into a story of preparation, recovery and momentum. Here's the marketing lens.
Fast&Up turns its chevron into a Fuel Forward Asian Games story
Fast&Up's Fuel Forward campaign turns its chevron logo into a story of momentum, backing six Indian athletes at the Asian Games across four sports.
JSW Group’s Tere Sang Bharat anthem backs Team India
JSW Group and Ogilvy India launch Tere Sang Bharat, a Team India anthem for the 2026 Asian Games, built on the Rukna Nahin Hai…
Sony Sports taps Pankaj Tripathi to hype India-Brazil clash
Sony Sports Network taps Pankaj Tripathi for a multi-language campaign around India's Panama, Brazil and Uruguay fixtures.
Michelob Ultra Makes Multiyear NHL Sponsorship Official
Anheuser-Busch's Michelob Ultra becomes the official U.S. beer sponsor of the NHL, adding Stanley Cup Playoffs, Final and team packaging rights.
Herbalife India Named IOA Nutrition Partner for Asian Games 2026
Herbalife India will serve as official nutrition partner for the Indian contingent at Aichi-Nagoya 2026, blending sports nutrition with a brand campaign.
Women’s Sports Are Writing a New Brand Partnership Playbook
At Brandweek 2026, Scripps Sports and PWHL leaders shared why athlete storytelling and fan-first sponsorships are redefining women’s sports marketing.
Adani Group Renews IOA Sponsorship for 2026 Asian Games
Adani Group extends its Indian Olympic Association principal sponsorship for the 2026 Asian Games after India's 39-medal Commonwealth Games run.
CP PLUS Extends ‘Upar Wala Sab Dekh Raha Hai’ to Cricket
CP PLUS becomes Exclusive Third Umpire Partner and powers Umpire Cam in the India-Afghanistan T20I series, linking its tagline to review moments.