Topic
Tag: Sports Marketing
36 stories
ZEE5 revenue doubles to Rs 626 cr; ZEE Q2 rises 13%
ZEE5 revenue doubled to a record Rs 626 crore in Q2 FY27, lifting Zee's operating revenue 13% to Rs 2,224.6 crore, with TV share…
Kia India picks 4 ballkids, plans grassroots tennis push
Kia India is exploring grassroots tennis with the Tennis Premier League and has selected four ballkids for AO27 after national trials.
Lxme IWL Built to Shine puts earned stories first
The Lxme Indian Women's League and Capri Sports have launched a fashion-meets-football photoseries to make women footballers more visible.
PUMA India names Deven Deshpande sports marketing lead
PUMA India has moved Deven Deshpande from social and influencer marketing to lead sports marketing. A look at his commerce-heavy CV and why it…
PUMA India Promotes Deven Deshpande to Sports Marketing Lead
PUMA India elevates its social and influencer marketing lead to head sports marketing, signalling a tighter link between sport, social and brand.
Deven Deshpande: PUMA intern to sports marketing lead in 7.5 yrs
PUMA India promotes Deven Deshpande, a former intern and influencer marketing lead, to head sports marketing from October 2026.
WAULT launches platform for ₹37,700-cr fitness market
WAULT's new aggregator gives brands one route into nearly 2,000 Indian sports and fitness venues as the market heads toward ₹37,700 crore by 2030.
ICC Pitch Aims to Grow Cricket’s 15% Female Web Audience
ICC opens agency pitches for the inaugural Women’s Champions Trophy 2027, seeking integrated marketing and PR to widen female and youth audiences.
Amazon TNF ads convert non-sellers and Colgate sees 8x lift
Amazon's Thursday Night Football is working as a two-sided ad pitch: a DSP gateway for non-sellers and an 8x-lift full-funnel case for Colgate.
India Basketball League names Abhishek Iyer as CMO
Former FanCode brand marketing head Abhishek Iyer will lead league marketing at ACG Sports and IBL, with a brief to build fandom and culture.
IPL’s 650M audience needs pricing discipline: Uday Shankar
JioStar's Uday Shankar warns India's sports boom will stall unless media-rights bids align with ad and subscription revenues, ahead of the IPL cycle.
JioStar taps Rohit-Virat banter for World Cup 2027 push
JioStar’s new promo brings Rohit Sharma and Virat Kohli together in a candid chat as India builds toward the ICC Men’s Cricket World Cup…