Topic
Tag: Sports Marketing
10 stories
Sony Sports to Air India’s Star-Studded Asian Games Cricket
Sony Sports Network will telecast India’s men’s and women’s Asian Games cricket from September 17, 2026, with commentary in five languages.
Sydney Sweeney’s Naked Novig Ad Draws Athlete Backlash
Sydney Sweeney’s new Novig campaign is drawing athlete backlash. Here’s why ‘Just Sports’ has reignited the sex-in-advertising debate.
US Open Creator Backlash: Etiquette Lessons for Brand Marketers
Why the USTA's expanded creator program sparked fan anger—and what marketing teams can learn about briefing, fit, and keeping the game the hero.
Complan Taps Vaibhav Sooryavanshi as India ka Complan Boy
Zydus Wellness gives its legacy Complan Boy property a real-world refresh with 15-year-old cricketer Vaibhav Sooryavanshi as the face of the new campaign.
Hyundai Motor India Names Para Archer Sheetal Devi Ambassador
Hyundai Motor India has signed 19-year-old para archer Sheetal Devi as brand ambassador, extending a relationship that began in 2023 under Samarth by Hyundai.
Hyundai Motor India Names Para Archer Sheetal Devi Ambassador
Hyundai Motor India has signed World No. 1 para archer Sheetal Devi as brand ambassador, deepening a purpose-led push around inclusion and accessibility.
India vs Japan T20I Lands on Star Sports and FanCode
ITW Universe has signed Star Sports Network for TV and FanCode for streaming for the first-ever India vs Japan men's T20I on September 22,…
ITW Universe Wins India–Japan T20I Broadcast, Ad Rights
ITW Universe has bagged exclusive global production, broadcast and commercial rights for the first-ever India vs Japan men's T20I on 22 September 2026.
Moroccanoil Signs Aryna Sabalenka as Global Ambassador
Haircare brand Moroccanoil has named tennis star Aryna Sabalenka its Global Brand Ambassador, deepening its play at the beauty-sport-wellness intersection.
DLF Backs India’s First Law School Alumni Golf Championship
The inaugural Law Alumni Golf Championship 2026 brought alumni from 18 law schools to Chandigarh Golf Club, with DLF as associate partner. Why niche…