Topic
Tag: TikTok
9 stories
GIC turns 45 years of reserves into a walk-through exhibition
BBH Singapore and GIC have opened The Secret Vault, a free multi-sensory exhibition that turns reserve management into a six-chamber walk-through.
TikTok’s Must Eat turns 40M food posts into restaurant guides
TikTok's new Must Eat feature turns more than 40 million food posts and comments into city-wise restaurant guides, with filters and OpenTable booking.
What Agencies Winning on TikTok Do Differently
Agency leaders from Power Digital and Adquadrant share how TikTok-first media buying, incrementality tests and AI creative drive growth.
Google Starts 52% of Local Searches, Then Loses the Next Click
At AWNY and Jupiter Festival, AI agents, retail media and open-web anxiety dominated. Fresh data shows Google starts 52% of local searches but keeps…
TikTok’s Ad Network: Nearly 400,000 Apps, Buyers Want Proof
TikTok's global ad network now extends campaigns to nearly 400,000 apps, but buyers say incremental reach and brand safety will decide budgets.
TikTok Adds Attribution Source Optimization for App Campaigns
TikTok's Attribution Source Optimization lets app advertisers align campaign reporting and bidding with their chosen MMP or TikTok signal.
Amazon Prime Video Takes On TikTok With Short-Form News Clips
Amazon Prime Video adds on-demand short-form local and national news clips to capture Gen Z news viewers on TikTok.
Texas Judge Rules TikTok Misled Users on Child Safety Feature
A Texas judge has found TikTok violated consumer protection law by misleading users about its Restricted Mode and child content filters.
TikTok Ad Spend Jumps 20-40% in Back-to-School Season
Agencies report TikTok budgets up 20-40% year over year during back-to-school, as TikTok Shop sales surge and the retail calendar stretches earlier.