Topic
Tag: wellness marketing
4 stories
Unilever names Amrita Purkayastha CMO of OZiva and Liquid I.V.
The former TRESemmé and Lakmé marketer will lead brand strategy and growth for Unilever's digital-first wellbeing portfolio in India.
ASCI Finds 60 of 60 Nutraceutical Ads Violate Its Code
ASCI reviewed 61 nutraceutical ads between July and September 2026; the 60 completed cases all violated its code on claim substantiation.
GNC India’s magnesium pitch: 1.7X absorption, not another bottle
GNC India CEO Mayank Jha on why the brand is pushing verifiable transparency, a non-buffered magnesium formulation and everyday wellness over gym-only sales.
Mankind Pharma picks Story Digital for HealthOK
Story Digital wins integrated creative duties for Mankind Pharma's pure-vegetarian multivitamin brand HealthOK, starting with a Bhuvneshwar Kumar campaign.