Topic
Tag: YouTube
17 stories
Creators Begin Pitching AI Discoverability to Brands
Creators are moving past reach and views. Some now pitch how their content shows up in AI answers—here’s what that means for brand deals.
TMKOC Rhymes Targets Daily Multilingual Rhyme Releases
Neela Mediatech's TMKOC Rhymes plans one original rhyme per day across languages, backed by AI workflows and 500M monthly views.
Google India’s D2C festive playbook: 4 S’s and AI tools
Google India’s Ila Wadhwa outlines a three-part festive strategy as AI-assisted shoppers hit 13 touchpoints and festive demand reaches ₹1.2 lakh crore.
Dangal TV, Flipkart, Starcom Turn ‘Rimjhim’ Into a Shoppable Show
Dangal TV, Flipkart and Starcom India have built a content-to-commerce play around Hindi drama Rimjhim, with shoppable tags on YouTube and TV.
D2C Brands Split on Creator Spend as AI Copyright Rules Shift
D2C brands are rewriting influencer budgets, India's Copyright Office draws an AI authorship line, and YouTube pushes deeper into living-room prime time.